Lou Dean Canakes II, CMP
Global Sales Director, Events, SPiN Global
Experienced sales and marketing professional within the event and meeting planning industry. Skilled with brand development, live-events, national and regional group sales, trade shows, relationship management, CRM, B2B and B2C management, member-based associations, Non-Profit, Foundation, Celebrity Athlete events, sports, account management, large event catering, food/beverage, alcohol promotions on premise/off premise, casual and high-end dining, sponsorship, concerts, corporate advertising, media buying, multi-unit sales and operations to name a few.
With over 25+ years experience within the events and meeting planning industry, I continue to be amazed at just how dynamic and rewarding this industry can be and the long standing relationships I've made along the way with my peers and colleagues on both the supplier side and planner side of the business.
I consider myself to be a top-notch salesman "rain-maker", marketer "visonary", team-leader "coach", brand ambassador "cheerleader", strategic planner "white board sessions" and planner "execution" professional.