Speaker Bio: Laurent Lootens
Laurent Lootens is the owner of Premium Event Agency Lapin Quotidien. He works for brands such as Porsche, Deutsche Bank, Yves Rocher, L’Oréal, Ruinart, Krug, Louis Vuitton, Stanley Black & Decker and Jaguar.
As an ambassador for EventProfs, Laurent believes event marketers should remarket themselves. He believes event managers are the missing link in the world of the marketing stars of today, the digital marketers. Digital Marketers only speak about technics, tricks, growth hacks, SEO, SEA, etc. But never about creating experiences and emotions. And that is exactly what event managers are the best at : creating experiences and emotions.
Laurent is finishing a management book about a new marketing ecosystem, called “Entertainment Marketing”. In that ecosystem he combines event marketing and digital marketing in a clever way, in order to get relevant data through different forms of entertainment.