Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and entice your readers into becoming paying clients. Find out the benefits of blogging for your event planning website here.
1. Blogging Makes It Easy for New Event Planning Clients to Find You
Your website is the hub of your event planning business. It’s the place online where potential clients can learn about you and what you do. Most importantly, your website is the springboard from which visitors become clients. But how to get them there?
An active blog on which you post frequently and consistently will drive that all-important traffic to your website. The SCORE Foundation reports that your blog readers are 97% more likely to explore your website.
Through your blog, you’re consistently updating your website, a signal to the search engines that therein lies timely nuggets of wisdom. You’re also boosting your SEO cred as users search with questions for which your blog has the answers.
Whether through online searches, inbound links, or social media channels, potential event clients are more likely to find your website when it houses a top-notch blog.
2. You Can Reuse Blog Posts For Other Marketing Channels
Break through the marketing doldrums by reposting your blog articles to other channels. Social media posts such as memes and commentary can become monotonous, and they don’t give your followers a compelling reason to click through to your website. Try reposting your blog articles instead.
And with a conveyor belt of fresh blog content, you can create an email newsletter to keep your audience up-to-date and engaged. According to EMARKETER, email is the most effective marketing channel for marketers, beating out even social media. Make the most of email’s marketing power by using it to share your blog posts when they’re hot off the press.
3. Your Blog Builds Your Authority as an Event Planning Expert
Event clients want to work with the best. But how do they know that you’re New York’s finest event planner? Assuming they’re not drinking coffee with scores of your happy clients on the reg, they can surmise your expertise through your witty and insightful blog posts.
Your blog goes a long way toward building an authentic trust with your audience and establishing your credibility. By being generous with your event planning know-how, you’ll reassure potential clients that you’re up to the important job of creating show-stopping events.
Sure, the free information you provide will help some readers plan their own events. But for those who aren’t pinching pennies and value their time (i.e., ideal clients,) you’ll cement yourself as the superstar event planner they’re looking for in events.
4. Blogging Humanizes Your Event Planning Brand
People buy from people they like. Event planning, especially, is deeply personal and hinges on relationships. Your blog is one more way potential clients can get to know you and your brand’s personality.
An informative, well-written blog interspersed with personality, flair, and emotion will become a powerful marketing device. Through your blog, you can elicit emotions, infuse your brand with positivity, and weave a personal connection with your audience.
5. Blogging Provides Insights for Better Event Planner Marketing
Your blog and the insights it gives you will turbo-charge the rest of your event marketing strategy. What topics is your audience interested in? What problems are they trying to solve? Which topics fire them up and compel them to engage? Your blog can answer all these questions and more.
As you dive deep into what makes some blog posts successful and others not so much, you’ll be able to craft more compelling social media posts, email newsletters, and trade show exhibition booths.
Speaking of trade show exhibition booths, The Event Planner Expo is 2025’s best opportunity to meet your budding blog audience face-to-face. Once you’ve spent the better part of the year regaling them with your event planning wisdom and amusing anecdotes through your blog, you can wow them with a swanky exhibit booth at New York’s premier event industry expo. Start writing your blog today. But first, reserve your booth while they’re still available.
