An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of collaborations that are essential to successful event planning. Because whether your specialty is planning elaborate weddings, charity galas, or a good old-fashioned jousting event, partnering with others ensures your NYC events are flawless. In this article, we share five collaborations that can expand your event planning business. Strategic partnerships is how your event business thrives.
1. Partner With a Freelancer
Take an inventory of the tasks you perform in your event planning business, and identify those that give you the most trouble or take the most time. Running your own business requires a slew of duties that have nothing to do with your core task of event planning. If you’re not a natural bookkeeper or you lack time to keep up with content marketing, search out freelancers who can lessen your load, giving you more time to expand your event planning business.
2. Collaborate With Local Vendors and Venues
Establish collaborative relationships with a few sought-after vendors and venues. In-demand NYC vendors and venues are invested in how their services and products are used. Venues, especially, prefer working with event planners who understand their brand. They know these event planners will guide their clients into creating an event that will uphold their reputation. Clients, in turn, want an event planner able to book the hard-to-get event space or pull strings to get a wedding cake from the hottest bakery in town.
3. Join Forces With Other Event Planners
Lean into the abundance mindset, and collaborate with other event planners. If you think of other NYC event planners as your competition, it’s time to shift your perspective to the abundance mindset. The belief that there’s more than enough opportunity to go around isn’t just a feel-good mantra. It’s a powerful way to level up your event planning success.
There are several ways joining forces with other event planners can help your business grow. You can partner with an event planner whose strengths complement yours to effortlessly deliver better events. You can combine your resources, know-how, and contacts to create more innovative events. Finally, partnering with another event planning company can help you take on larger, higher-profile events.
4. Team Up With an Influencer
Take a collaborative approach with influencer marketing. Rather than treating influencer marketing as a one-and-done approach, develop a relationship with an ideal influencer. Entering into a long-term collaboration with an influencer is especially effective if you focus your event planning services on a particular niche, such as music festivals and raves. Creating a partnership with an influencer who shares your target audience is a powerful way to consistently sell out your events.
5. Attend Event Industry Conferences
Event industry conferences are the best place to scout out opportunities for collaborative relationships. The industry professionals you meet at a conference are there for the same reasons as you. They want to meet people who will help them expand their businesses.
You can make it easy for the movers and shakers in the event biz to find you when you sign up to be an exhibitor at The Event Planner Expo. An eye-catching exhibit booth is a surefire way to introduce yourself to your event industry peers. Your branded booth will pull double duty as a magnet for new client leads, too. Harness your abundance mindset, and reserve your booth at The Event Planner Expo 2025!