Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and increased ROI with some of these more traditional marketing tools and methods that still work.
1. Direct Mail Marketing Puts Your Brand in Their Hands
Don’t discount the branding and marketing power of direct mail. Marketing mailers, mail cards, and exclusive offers are still impacting how consumers make decisions. And because there is less “junk mail” these days, with the digital advertising movement, your brilliantly designed mailer makes a great impression as a physical piece of stock in their hands.
2. Billboards and Signage Still Calls Attention to Thousands
The right-placed billboard with a genius message still makes thousands of impressions on commuting traffic and passers-by who see it. Put a megaphone to your brand or an upcoming event with a clever design and message. Make it easy to call, text, or connect and then watch your brand awareness surge.
3. Sponsoring Little League Teams Shows Local Support
Local and community sponsorship opportunities are still effective ways to get involved, show support, and spread the word about your event planning business. Sponsor the little league teams. Make a public donation to your local food pantry. And be visible in your own backyard as a prominent leader and supporter.
4. Radio, Television, and Newspapers Still Have Audiences
For specific campaigns that need an extra marketing and advertising boost, consider running ads on the radio, on television, or with the local paper. Each of these media outlets still caters to a broad audience of listeners, viewers, and readers. A well-crafted campaign, even just for one week, could significantly boost your brand’s visibility or your event’s reach.
5. Networking Is Still Marketing King
While email campaigns, texting, and virtual events are ruling the methods of choice these days for event planners, old-fashioned in-person networking is still king. Today’s prospects won’t be converted without trust and relationships with their providers. And the absolute best method for connecting with both is through mingling and networking.
Yes, to run any business in today’s marketplace, you’re going to need first a robust digital marketing strategy. But there’s plenty of value and ROI for event planners who still leverage some of the more traditional channels.
Learn more about revolutionizing your marketing efforts and get in the room for high-energy networking at The Event Planner Expo 2023!
