NYC Must-See Week is one of those events when the city makes its biggest attractions a little more accessible. For a limited time, visitors and locals can book two-for-one tickets to some of New York City’s most popular cultural spots and experiences. It’s designed to encourage people to explore the city beyond their usual routines and finally check off places they’ve been meaning to visit.
If you live here, it’s a good excuse to play tourist. If you’re visiting, it’s a smart way to get in as much as you can while you’re here.
NYC Classics Included
NYC Must-See Week includes a wide mix of well-known landmarks and cultural institutions. Some are longtime favorites, others feel more experiential, but all of them tend to book quickly once the promotion opens. Start planning your visit. This event is from January 20th to February 12th, 2026.
Here’s a look at some of the most popular attractions typically featured during the event.
- Empire State Building Observatory
- Top of the Rock at Rockefeller Center
- Edge at Hudson Yards
- Whitney Museum of American Art
- Intrepid Sea, Air and Space Museum
- Liberty Cruises
- Jazz at Lincoln Center
- Carnegie Hall
- Color Factory
- Citi Field, Barclays Center, & Yankee Stadium Tours
- Guggenheim
- United Nations
- 9/11 Memorial & Museum
- And so many more!
NYC Must-See Week is a reminder that the city’s biggest experiences don’t have to feel out of reach. With the right timing, it’s easy to build a full itinerary that feels classic without feeling overpriced.
Planning events in New York this year?
Grab your pass to The Event Planner Expo 2026 and connect with the people who make experiences like this happen.
