iCandy NYC takes a simple idea and runs with it. Inside One Times Square, the city shows up in candy form across multiple floors.
You go room to room, collect candy, and see what each space does. Here’s how it works.
What is iCandy NYC?
iCandy NYC is four floors of immersive attraction built around a New York City theme. Visitors go through a series of rooms that reference well-known parts of the city. Each space is designed around candy, color, and interactive elements.
At the start, guests receive a container. That container stays with you for the duration of the experience and gets filled with candy along the way.
Where is it Located?
The experience takes place at One Times Square, 1475 Broadway, in Manhattan.
Everything happens indoors in a climate-controlled space, which makes it a great option regardless of what’s in the forecast.
How Does the Experience Work?
Entry is ticketed, with timed slots throughout the day. Once inside, visitors move floor to floor through the different sections of the experience.
The candy container is both a keepsake and part of the structure. As you move through each level, there are points where you collect candy and add it to your container before continuing.
What Do You Actually Do There?
Each section pulls from a different part of the city, just reworked in a way that leans fully into candy. One room nods to a park, another feels closer to the subway, then you’re back on something that looks like a neighborhood block.
There are small games and interactive moments built into each stop, so you’re not just walking through. Most people end up pausing for photos along the way since the setups are clearly built for that.
At the end, there is a candy shop with additional items available for purchase.
How Long Does it Take?
Most visits take between one hour and an hour and a half.
The exact timing depends on how long you spend in each section, especially if you stop for photos or spend extra time with the interactive elements.
How Do Tickets Work?
Tickets are sold through the Fever app and website, as well as through the One Times Square site.
There is no on-site box office, so advance purchase is recommended if you want a specific time slot.
Pricing starts around $40, with options available for groups and private bookings.
iCandy NYC offers a structured, indoor experience that combines familiar New York references with interactive elements and a candy collection. Inside One Times Square, it adds another layer to one of the city’s busiest locations.
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