You wrapped the event. The client is thrilled. Guests had a blast. Your team pulled off every last-minute change without anyone seeing the scramble behind the scenes.
Ask for the review.
Google reviews can give an event business more visibility in local search while giving prospective clients something they desperately want before making an inquiry: proof.
A potential client can read your website and scroll through your portfolio all day. Reviews tell them what other clients experienced when they actually hired you.
So, how do you get more of them?
1. Ask While the Event Is Still Fresh
Timing counts.
Don’t wait three months after a successful event to send a random review request. Ask when the client is still excited about how everything turned out.
That might be the next morning, after you receive a glowing thank-you email, or during your post-event follow-up.
Catch the happy while it’s still happening.
2. Send Clients Directly to Google
Nobody wants homework.
Google Business Profiles allow businesses to create a direct link or QR code for requesting reviews. Use it.
Add the link to your post-event email. Text it to a client who just sent you a compliment. Include it in your standard wrap-up process.
The fewer clicks between “Sure, I’ll leave one!” and the actual review box, the better.
3. Make Review Requests Part of Your Workflow
You probably have a checklist for contracts, deposits, vendor confirmations, timelines, final counts, and event-day details.
Add “request review” to it.
When asking becomes a normal post-event task, you don’t have to rely on remembering to do it during the busiest week of your month.
4. Ask for the Review Without Writing It for Them
Clients sometimes freeze when they see an empty review box.
Give them a little direction without handing them a script.
You can ask them to share what they enjoyed about working with your team, what type of event you planned, or what stood out during the process.
Specific details are useful to future clients, too. A review that mentions a corporate gala in Manhattan or a product launch in Brooklyn says far more than “Great event planner!”
5. Don’t Only Ask Your Biggest Clients
A 1,000-person corporate event isn’t the only job worthy of a review.
Ask happy clients across the different event types you want to book again. Over time, your reviews can paint a much fuller picture of your experience.
Corporate meetings. Holiday parties. Fundraisers. Conferences. Launches. Milestone celebrations.
Let future clients see the range of work you actually do.
6. Respond to the Reviews You Receive
Someone took a few minutes to say something great about your business. Say thank you.
Google also recommends responding to reviews and notes that thoughtful responses show customers that you value their feedback.
Keep your response personal. Reference the event when appropriate. Skip the canned “Thank you for your five-star review!” response you’ve pasted 37 times.
People can tell.
7. Never Buy Reviews
Yes, people still do this.
Don’t.
Google prohibits fake engagement, including reviews that aren’t based on genuine experiences. Offering incentives in exchange for reviews can also violate Google’s policies.
Build your review count the boring way: do great work, ask real clients, make the process easy, and keep doing it.
That strategy holds up a lot better than waking up one morning to discover your suspicious new reviews have disappeared.
Turn Great Events Into Better Marketing
Your best events should keep working for your business after the last guest leaves.
Photos build your portfolio. Client relationships create referrals. Reviews strengthen your online presence. And a smart post-event process turns another successful event into marketing material for the next one.
Want more ideas for getting your event business seen, building your network, and landing more clients in 2027?
Get your tickets to The Event Planner Expo 2026, October 27–29 in New York City, and come sharpen the business side of your event game.
