Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel!
1. Step Away from Digital and Go In Person
Sometimes, a change in your sales process is in order. And if you’ve been pouring your heart, soul, and resources entirely into digital methods, maybe take a break for some in-person selling. Step away from the screens and get out there for some networking and in-person cold calling. The change of pace can be refreshing for you. And the effort can be rewarding, especially if you can drum up some appointments with potential clients.
2. Pick Up the Phone
Don’t be afraid to pick up the phone and call some of your ongoing prospects. Ask them to lunch. Check in about their upcoming events. And make yourself available to discuss event planning details. Just having the personalized conversation is enough to break loose a few new connections and sales meetings.
3. Reach Out to Past Event Clients
If your lead pool of potential clients is getting shallow, reach out to some of your past event clients. Check in with them about any upcoming events you can help curate. Ask them for testimonials that you can use to reinvigorate your marketing efforts. And remind them you’re always interested in referrals and new introductions to others who might need your event planning expertise.
4. Change Your Lead Magnet
Try changing up the “carrot” you use to attract new leads. A fresh lead magnet, whether it’s an existing service you offer, only now repackaged, or a new offering altogether, get creative. Look to offer a super-attractive discount. Consider solving a different problem or honing in on a niche solution. Just remember, lead magnets can get stale. But lucky for you, you’re a creative genius event planner. You’ll have great ideas in no time!
5. Get in the Room with the Right People
If you really want to boost your sales efforts, create a cascading waterfall of event client leads, and start closing more deals, you HAVE to get in the room with the right people. And that means networking where your big-fish prospects are – like The Event Planner Expo 2023. If your business needs a leg-up in revenue, get your tickets to The Expo this October and get the insights, form the partnerships, and make the introductions you need to close out this year at the top of your game!
