Recent statistics show that there are currently 40,154 event planners working in the US. This means that there is a pretty significant amount of competition in this field. There are certain things that you can do to stand out as an event planner. One of these things is to have an event planner website that captivates clients.
This is very important since your website is a form of marketing. If it isn’t designed to attract clients, it isn’t going to provide the results you are wanting.
Keep reading to find out how to create a successful event planner website.
1. Have Main Selling Points
Part of a website design is meant to immediately showcase what you offer. As a professional event planner, you should have specific selling points.
These are the main things that you provide that set you apart from the competition. For instance, you may have special rates or discounts that others don’t have.
Or you may provide a wider range of services to make the process simpler for your clients. No matter what it is, this is something you want to clearly define.
Your main selling points should be on your main website page if possible. These should be engaging and immediately attract the attention of visitors.
Think of this as the hook that snags visitors before they leave your site. This is why it is also important that you get to the point and showcase what you do.
Make your services as clear to your visitors as possible so that there is no confusion. If a visitor doesn’t understand what you provide, they will go to another website.
2. Make It User-Friendly
Having a website includes a wide variety of tasks you have to consider. This is very different from running the rest of your business since you are dealing with technology.
You must understand how a website runs and what visitors are looking for. This will help you to create a user-friendly website design.
One of the main factors you need to consider is if it is mobile-friendly. The majority of people scan online on their phones, so this is very important.
This guarantees that your website will fit their screen and will not glitch. Another thing you need to consider is the loading speed of your website.
Most visitors are only willing to wait a few seconds for a website to load. If it takes up to five or ten seconds to load, you could end up losing them.
People are impatient and will not stick around to see a slow website. This could also be an indicator that the website is of poor quality if it isn’t loading.
This is why you need to test your website to see how it responds quite often.
3. Have the Basic Business Pages
Having an event planner website is very important for your business. A lot of event planners fail to do this and miss out on potential clients.
But it isn’t just enough to have an online presence. You need to make sure your website also provides value.
One way to do this is to make sure you have all of the necessary business pages. This includes pages like the About, Contact, and Services pages.
These help visitors to easily navigate your site to find what they need. It also shows that your site is professional and well up kept.
You can also add other pages depending on what you want visitors to know. Just make sure all of your pages are categorized in a menu so that visitors can navigate with ease.
You may want to hire someone to write these pages for you if you aren’t a good writer. It is also important to run them through editing software so that all of the grammar is correct.
Every aspect of your website should be professional and polished to best showcase your abilities.
4. Make It Visual
Humans are visual creatures and often flock to aesthetically pleasing things. This is also very important when it comes to an online website where people are even more visual.
The online world has opened up so many opportunities when it comes to beautiful things. People immediately prefer beautiful websites over those that are plain.
That is why you need to make your website beautiful as well as functional. Choose different colors and maintain that color palette throughout the site.
You also need to include visuals like graphics and photos to captivate the visitor’s attention. It is a good idea to have professional photos of yourself and other related things.
Some event planners have photos of events they have planned in the past. This is a great way of creating an online portfolio where people can see your work.
Make sure all of your visuals are high-quality and crisp. Fuzzy photos and childish graphics are going to have the opposite effect of what you are looking for.
5. Have Positive Reviews
There are a lot of creative things that you can do with your event planner’s website. One thing you can try out is showcasing your best qualities.
After all, your website should explain who you are and why clients should choose you. One great way to do this is to include positive client reviews.
These reviews are most likely already available online when people Google you. But you should make them even more accessible by including these reviews on your site.
You can have a review page or you can include a few reviews at the end of your homepage.
6. Create a Brand Voice
When it comes to your business, you need to take steps to stand out. You have most likely created a brand that is immediately recognizable to people.
This is something that should transfer to your business website to further set you apart. This is why your brand voice needs to be clear throughout the website.
One example of this is the tone of each of the pages. You may have a very professional and elegant tone that attracts more sophisticated clients.
Or you may incorporate humor and excitement to attract more laid-back clients. Your brand voice also includes the message that you are portraying to visitors.
This is important since it should be the same throughout all your online platforms.
7. Incorporate SEO
As an event planner, you probably have some technical experience. Because of this, you may have a Beautiful website that immediately attracts attention.
But it is also important to remember that there are many websites online. It can be difficult for a website to stand out unless you incorporate SEO practices.
SEO stands for search engine optimization, which helps you appear in Google searches. Without theirs, you could potentially become buried under hundreds of other event planner sites.
To avoid having this happen, you need to incorporate keywords throughout your website. You should also make your site very readable with short sentences and paragraphs.
These are some simple SEO best practices that can help you rank better.
8. Appeal to Local Clients
Depending on the industry you are in, you need to appeal to different clients. As an event planner, you provide a physical service to your clients.
Because of this, you must focus on attracting local clients. When you are online, this is especially important if you want to generate the results you are after.
Planners can attract local clients by including local keywords. These keywords often include a destination like a city or a state so that you appear in local results.
You can also add local information on your site to further showcase your services. This could include things like the best local venues and the best catering.
You want to showcase yourself as a local expert in the event planning industry. This will help you to come across as professional and trustworthy.
Event Planner Website: Tips to Attract Online Clients
As an event planner, marketing yourself is going to be one of your biggest tasks. One way to market yourself is to have an event planner website up and running.
This website should be SEO optimized and contain a variety of eye-catching visuals. It should also be user-friendly and incorporate your brand voice.
You also need to make sure it’s easy to navigate with a fast loading speed.
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