Until now, you’ve been focused on growing your event planning business. You’ve successfully booked out several events with a growing client pool. However, you’re overworked, stressed, and burned out. It’s time to grow in a smarter way. But how can you scale your event planning business without the added stress?
Scaling your event planning means your profits increase, but your headaches don’t. Businesses that scale, rather than just grow, expand efficiently without increasing costs. That efficiency also extends to the way you spend your time and efforts. Ultimately, scaling your event planning business smartly allows you to take on more event planning work and earn more revenue without losing your sanity. In this article, we’ll tell you how.
Focus on Mission, Values & Culture
As you scale your event planning business, you’ll bring on new hires or freelancers to share the load. These new recruits will help shape your brand’s reputation through the quality of their work and their interactions with your event clients. Having a strong mission statement, explicit core values, and a positive company culture will go a long way toward ensuring your clients receive the same high level of care and service as they receive from you.
Embrace Technology to Scale Your Event Planning Business
We agree that there’s nothing like writing things down in your luxurious leather agenda, and don’t even get us started on the joys of a Montblanc pen. But keeping everything on paper or in your memory isn’t going to cut it if you want to scale your business and keep your sanity intact. Technology solutions for event planning are not only efficient, they’re also a surefire cure for running around like a headless chicken.
Event Management Software
Big names in New York’s event planning space understand the value of investing in event management software. Instead of spreading information for your event across a glut of emails and meeting notes, you can plan and organize your event within one interface. Event management software handles everything from marketing to planning to ticketing to post-event data analysis.
Event Budgeting Software
Scale your event planning business and take the next step in planning large-scale events with event budgeting software. Apps that help you manage your event budget will track expenses and revenue throughout the event, ensuring you never go over budget again. And best of all, the software will track and analyze data for your events over time, giving you the insights you need to accurately quote costs at the outset of your projects.
Communication Software for Small Teams
Stop searching for that email your assistant sent you two weeks ago about the upcoming Hamptons wedding. It isn’t there because she actually sent it via text. Get everyone on the same page with an all-in-one communications app for small teams.
An all-in-one solution can handle messaging, file transfers, and even impromptu virtual meetings. You can take it with you on your smartphone or bask in the extra space your laptop screen offers. Best of all, a dedicated messaging app for your event planning business will keep your business communications in one easy-to-find place.
Establish Event Planning Processes
Businesses that scale successfully create what’s called “process documentation.” For example, while every event is unique, you follow repeatable steps when planning, managing, and, ultimately, invoicing it. Putting these processes to paper (or a Word file) will help your event planning business in surprising ways.
- Reexamine each process to ensure it’s as efficient as possible.
- Use the documentation to quickly onboard new hires or contractors.
- Create a comprehensive checklist to ensure you’re crossing your t’s and dotting your I’s.
- Reassure large corporate clients that your event planning workflow is well-thought-out and thorough.
Hire Help to Scale Your Event Planning Business
You won’t scale efficiently and reach your event planning goals until you stop doing everything yourself. Your value as an event planner lies in your core tasks. Identifying those tasks and taking steps to delegate the rest will grow your event planning business and keep the cray-cray away.
Be Data-Driven
You’ll grow more efficient and earn more revenue without increasing costs if you pay close attention. The data you collect over time will uncover insights that will guide you to greater event planning success. Consider the following examples.
- Identify the most effective marketing channels.
- Focus on the clients that generate the most value.
- Uncover bottlenecks in your marketing strategy.
- Home in on leads that are most likely to convert.
- And much more.
Scale Your Event Planning Business By Exhibiting at The Event Planner Expo
Your event planning business is growing according to plan, but you’re as frenzied as Alice’s White Rabbit. Our tips above will help you scale your business, which is biz-speak for growing efficiently without the drama.
You know what else is drama-free? The easy-peasy way you can sign up to be an all-star exhibitor at The Event Planner Expo. You can spend three days showing off your event planning creds to the top players in the industry, including corporate decision makers. That’s what we call smart scaling. Reserve your booth today.
