Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are the event marketing insights to know to keep your event planning business growing in 2024.
Prepare for Every Event to Be Hybrid
If you’re not making every event hybrid, it’s time to get on the virtual event train. Event planners welcomed broader audiences to in-person events with virtual attendees. And it’s a trend that’s not going away anytime soon. Start tapping into the many benefits of a hybrid event and develop an event marketing strategy that promotes both the in-person and digital attendance options.
Event Marketing Will Continue to Thrive Digitally
Event marketing is expected to thrive in the digital space. Your most effective marketing strategies will almost always have an online component. From social media and paid ads to content and influencer marketing, mobile-friendly and digital marketing efforts reign supreme. Email marketing campaigns, SEO content, dedicated event apps, click funnels, and social media community engagement will dominate your strategy.
Content Is Still King
Your event marketing content will be a top priority in 2024. In the world of continuous scrolling, your content will determine whether or not an event client or attendee will stop to see what you’re promoting. And the industry analysts are predicting big shifts towards the following types of disruptive content:
- Video messaging
- Text messaging
- Value-driven blogs
- Incentivized social posts
- Reels and stories
- Hashtag relevancy
AI As Your Event Marketing Assistant
There are plenty of strong pros and cons to using artificial intelligence effectively in your event marketing. It’s not a one-and-done solution for content or thought leadership. However, it’s an incredibly powerful tool for outlining, creating content roadmaps, and automating the online user experience. Consider AI as your marketing assistant with chatbots and virtual aids. It’s your guide to push through creative content blocks. And it’s only going to get smarter and more effective in 2024.
Event Marketing Costs Remain High
As you prepare your event marketing strategies for 2024, you’re going to also need to prepare for marketing costs. This year, event planners experienced higher costs of marketing in advertising and promotional campaigns. Those expenses are expected to remain steady. Now’s the time to bake in some of those larger expenses into your client proposals. Raising your planning rates in line with your realistic marketing budgets will help you stay ahead.
FAQs About Event Marketing Trends in 2024
What else can you expect in 2024? Here are a few of the most commonly asked questions online about events and event marketing trends to know.
What are the top five content marketing trends to expect next year?
According to most industry sentiments, the following content marketing trends are going to dominate next year:
- Short-form video
- Strategic SEO
- Human-focused marketing
- Value-driven content
- High-quality content research
How does the user experience impact event marketing?
Understanding how your event audience prefers to consume content matters. You can reach and engage more effectively with strong user experience insights and data driving your event marketing.
Which event marketing software is the best?
There’s no shortage of automation and event marketing software solutions out there. Be selective about choosing the right software for your event planning business. Here are a few of the more popular options:
- Salesforce
- Cvent
- Bizzabo
- Webex Events
- Whova
- Accelevents
The Event Planner Expo: Where Pros Go to Plan for the Future
There’s no crystal ball for event planners to see precisely what lies ahead. However, the current data and trajectories do point to a few reliable predictions. Keep these insights in mind with your event marketing strategies for next year. And remember, the best way to keep in tune with the ever-changing events industry is by attending The Event Planner Expo! It’s the premier event in NYC for event planners and professionals. You can’t afford to miss out on this opportunity to learn about event trends, proven event marketing strategies, and how to grow your business! Come back often to keep up with Expo announcements and news for 2024. And get tickets to this must-experience NYC conference!
