Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to networking. And now’s the time to get tickets for the BIGGEST networking event opportunity of all – The Event Planner Expo 2023!
Networking Improves Your Reputation As an Event Planner
When you routinely “show up” in networking circles, you send a message to your acquaintances and colleagues that you’re “still in business” with staying power. Over time, they come to expect you to be present in these circles, supporting others and bringing valuable networking opportunities. And this significantly improves your event planning reputation.
Networking Boosts Your Business and Brand Visibility
No one represents your event planning business’s image and brand better than you. So, when you commit to ongoing networking efforts, you’re putting your best “salesperson” out there. And that visibility is vital to boosting brand awareness. By infusing every conversation with your company name and services simply by being in the room, you can spread the word about your event planning mastery.
Networking Allows You to Build a Support Network
Business doesn’t always operate seamlessly. And sometimes, you might need support, assistance, and resources to overcome business challenges. When you’re a pillar presence in a networking group, you have immediate access to an entire circle of support. Get business advice, discuss community obstacles, and find new-to-you solutions from colleagues and potential mentors who can help.
Networking Generates New Event Client Leads
Networking events appeal to and attract all kinds of attendees. And when you’re regularly getting into these networking circles, you can find yourself uncovering new event clients. Ask for referrals and generate new leads by leveraging your network. Tell your colleagues that you’re actively seeking new event clients. And seek out new prospect introductions at every networking event you attend.
Networking Events Help You Land Event Sponsors
Business networking is great for spreading the word about your opportunities for event sponsorships. Connect with other businesses and brands regularly so you can build anticipation and generate interest in sponsoring your New York events. And always be sharing the great sponsorship results to demonstrate the value of partnering with you.
Networking Provides Continued Learning
Don’t just go to area networking events to sell your event services. Attend networking conferences as a student, open to learning. There are so many talented professionals in these networking circles with unique experiences and perspectives to offer. Learn from them. Be a sponge and soak up all the valuable education you can. Find insights you can use for personal and professional growth and then become that beacon of learning for others.
FAQs About Networking Events
Explore these FAQs about the value and importance of networking for your event planning business.
What is the best way to network for your business?
Find the best-fit people, be proactive, offer guidance, cultivate relationships, and follow up after each event with new contacts.
What are the three C’s of networking events?
Successful business networking can be sorted into the three C’s: cultivating, connecting, and communicating.
What are business networking event examples?
Networking opportunities can present anywhere, including:
- Happy Hour Meetups
- Seminars and Webinars
- Virtual Community Chats
- Career Fairs
- Business Breakfasts and Luncheons
- Chamber of Commerce Events
- Speed Networking Events
- Community Service Groups
- Conferences and Trade Shows
- Fundraisers and Charity Galas
Make networking part of your business plan for success. And as you explore your networking opportunities, be sure you get into the biggest and best conferences – like The Event Planner Expo 2023! Thousands of the events industry’s top experts, most profound influencers, and world-renowned leaders will be in NYC for three days of fully immersive and high-energy networking. You can’t miss it! All Access tickets are still available!
