Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top tips for creating buzz-worthy content for your event.
1. Infographics
Infographics point a laser beam directly into the learning center of our brains. Our brains are wired for processing information visually. And with bright colors, eye-catching graphics, and text arranged in can’t-miss-it bubbles, infographics deliver the optic buzz our gray matter craves. For these reasons, infographics will help put your NYC event top-of-mind for your audience.
2. Other Visual Content
Visual content is too important to stop at infographics. People are three times better at following directions when the directions have illustrations versus text alone. In the same way, people will absorb information about your event when you include other visual content, such as:
- Photos from previous events will help your audience visualize themselves in the mix.
- Tables can arrange buzz-worthy information, such as a table illustrating the big-name corporations associated with your event.
- Bullet points are great for listing the best reasons to buy a ticket in an eye-popping format.
3. Written Content for Your NYC Event
Use written content to boost your event’s visibility in the days and weeks leading up to the big day. Written content is as sexy as ever when marketing your NYC event. It helps you get found in the search engines, and it keeps people coming back to your event website. It’s also handy for sharing when using email or social media marketing for events. The trick is choosing relevant topics that also generate buzz for your event. Try these ideas:
- Write fascinating features about your event’s speakers.
- Dive deep into industry trends to make your event relevant.
- Create articles related to event topics that also help potential attendees solve problems.
- Write articles with practical information about your event.
4. Videos
People want to get a feel for an event’s vibe before they commit to attending. They naturally want to attend events that are animated, lively, and positive. The overall energy level of an event can be best captured on video. Only videos can capture the enthusiasm, engagement levels, and overall spirit of the people involved in an event. Here are a few ideas of how to use videos to generate buzz around your NYC event:
- Create a compilation of highlights from the previous year’s event.
- Post short, candid reviews from previous attendees.
- Post interviews and discussions with event speakers.
- Create a behind-the-scenes video in the lead up to the event.
5. Interactive Content
Interactive content invites your audience to participate in the conversation, and it’s a powerful event marketing tool because it drives engagement, creates an emotional connection, and expands your event’s reach. Try these ideas for interactive content to promote events:
- Let your audience influence your event’s content. Create social media posts that ask potential attendees which industry topics are on their minds that your event can address.
- Create industry-related polls. You can create a poll that tallies everything from the industry’s most popular conferencing software to the industry’s most pressing problems.
- Create a pre-event survey. Enlist your speakers to come up with surveys for their audience, which they can then incorporate into their presentations.
6. Email Content
Email is the best (and most underrated) strategy in your event marketing toolbox. With email, you cut through the online noise and go straight to people who are already interested in what you have to say. And the parameters of email marketing are so cut and dry, e.g. open rates, click-through rates, etc., that you can leverage analytics to make your event’s email marketing campaign as effective as possible.
7. Social Media Content
Your social media marketing strategy will kick into high gear in the lead up to the event. Obviously, you’ll share content links and interactive content. Generate more buzz with posts that count down to the event, showcase early bird pricing, and promotional videos. Take advantage of relevant trending hashtags. And be sure to monitor and reply to comments and messages.
8. Podcasts
Podcasts are a fast-growing medium and a great way to generate buzz for your NYC event. Reach out to relevant podcasters to collaborate on episodes. Or launch your own limited-run podcast to send out to your audience. Feature speakers, sponsors, and industry leaders talking about topics your audience cares about.
9. Speaker-Created Content
Chances are your speakers have a built-in audience of fans. Collaborating with them will grow your audience and generate buzz about your event. Podcast partnerships, guest posting, and tagging each other on social media are just a few ways to work with your speakers to market your event.
Learn More About Event Marketing at The Event Planner Expo 2024
You need to break out all of your marketing tricks to reach your audience. Your event will get the attention—and attendees—it deserves when you create a variety of content and distribute it across multiple channels. You can learn even more event marketing tips at The Event Planner Expo 2024. Rub shoulders with thousands of industry professionals and learn from over 50 industry leaders. Get your tickets today!
