We’re always talking about the importance of cultivating strategic relationships with your event vendors and sponsors. Your event planning business won’t thrive without those key partners. From top-notch NYC floral designers to exquisite catering services, you shine when they shine. And one of the most important steps to preserving your go-to list of event vendors is a simple thank you. And because you’re a creative mastermind, you want to say “thanks” in a uniquely-yourself kind of way. Today, we’ll share some fun post-event thank you efforts that go a long way toward maintaining your best event partner relationships.
Make It Personal
A handwritten note of thanks still goes a long way in the events business. This personalized form of acknowledgment holds meaning, showing that you care and value your partner’s contributions.
Knowing your event vendors’ preferences can be reflected in personalized items such as coffee mugs, laptop bags, or portfolios.
Thank you ideas:
- Handwritten thank-you notes with specific compliments
- Customized coffee mugs featuring their logo or name
- Branded laptop bags or portfolios with a personal touch
- Personalized gift baskets based on their interests (wine, snacks, self-care items)
- A surprise delivery of coffee, lunch, or sweet treats to their office
Shout Out Partner Collaborations
Publicly acknowledge your event planning partners on social media or your event website. Include their contact information and links to enhance networking and marketing options, thereby boosting their business clientele (and maybe yours, too!)
During the event, recognize their collaborative efforts by including their information in programs. Include signage and branding for added exposure for their business.
Thank you ideas:
- Social media posts tagging and thanking your event planning partners
- Website recognition with links to their services
- Event-day signage and branding for partner visibility
- Verbal acknowledgments during the event
- Inclusion in printed event programs or digital showbills
Collaborative Content
Top event planners know that sometimes tooting your own horn gets you noticed, and including collaborative efforts in publications like newsletters or NYC magazines will get you and your partners in the spotlight. Set the stage for future collaborative efforts by highlighting partners and their roles in past events, noting how they contributed to making things run smoothly or stand out.
Thank you ideas:
- Feature partners in your company newsletter with a spotlight article
- Co-author blog posts about your joint event’s success
- Submit a joint case study or success story to an industry publication
- Create behind-the-scenes videos featuring key partners
- Share and tag them in event recap posts on LinkedIn and Instagram
Meet the Best Event Services Partners at The Event Planner Expo
Leave reviews, comments, and recommendations and say thanks to your trusted event planning partners. It’s the most important ingredient to build those long-lasting relationships. Speaking of strategic partnerships, you’ll find some of the best opportunities to grow your events business at The Event Planner Expo 2025. Get your All-Access tickets and be a part of the magic, inspiration, and dynamite networking opportunities this October!
