There are so many best practices and innovative new strategies out there for boosted event marketing. But as a New York event planner, you’re going to want to make sure you have a solid foundation strategy in place before you branch out and start sampling other suggestions. Today, we’ll share insights about what your event marketing foundation should look like, so you can expect guaranteed results.
What Great Event Marketing Can Do for Your Business
Before diving into the foundational strategies for event marketing, it’s important to know why great event marketing matters. When you build a template strategy from which you can springboard your unique event marketing ideas, you can achieve milestone event engagement and business growth with new clients. You can also expect to:
- Grow brand awareness
- Create positive opinions about your event services
- Increase the number of client references and event partners
- Be an active method for ongoing revenue
- Lead to powerful lead generation
- Event business growth acceleration
And all of the above are feasible when you have a brilliant event marketing foundation strategy. Let’s explore how to build one.
Get Strategic About Your Event Goals and Plans
Every great plan starts with goals and objectives. You’ll need to have a vision for what you intend your event marketing to accomplish. Know where you’re going first, and then plot the roadmap to get there. Goals will keep your marketing laser focused. And they’ll ensure that as you try new ideas, you still never stray from the path to achieving those objectives.
Focus on Event Website Traffic
Have a dedicated strategy intended to drive website traffic. Don’t presume your social media marketing or your email campaigns will automatically improve web visits. They probably will, but not as a deliberate method. Create goals and plans that precisely target new event audiences. Craft messages and build blogging strategies that use engaging content to attract site visitors.
Email Marketing 101
Another pillar in your foundational strategy for event marketing is email messaging. Design a series of campaigns you can use to promote each event. But also consider developing roadmaps for continuous connection with your event attendees, sponsors, exhibitors, event production vendors, and event planning clients. Always customize your messages to your recipients. But, by all means, streamline your efforts with campaign templates and timelines so you can always be engaging with the inbox.
Mobile Event App for Boosted Attendee Engagement
Every New York event (or elsewhere) you curate should also have a dedicated event app. Start exploring your software tools and resources so event app creation and management are a breeze. And then develop a robust series of event marketing messages, games, announcements, and directions to share using that app with every NY event invite list.
Marketing for Sponsors
Consider also creating a dedicated event marketing template strategy for securing event sponsors. Whenever you coordinate a New York conference, corporate event, trade show, or fundraising gala, you can significantly boost revenue and attendance with a series of attractive sponsorship packages.
Marketing for Exhibitors
While you’re building pillar and foundation strategies for event marketing, don’t forget to create a plan for attracting, landing, and engaging event exhibitors. Any type of trade show event or industry conference presents a unique opportunity for exhibitors. And the more brands you get involved, the more successful those events will be.
Social Media Marketing
Every event planner knows the importance and high-value ROI of social media marketing. So, make sure you have a guide for all your social channel engagements. Create content calendars for posting and stick to posting schedules. Don’t overextend yourself in a way that you’re trying to manage responses and posting across more channels than you can handle. Instead, choose those few social media platforms that reach your target clients and event guests best. Dominate your presence there first with engaging posts, active responses, reels, stories, and lives. As you grow your event services business, you can grow into additional platforms.
Storytelling and Engaging Your Audience
Another element of your overarching event marketing strategy should govern the messaging of all your engagements. Create content briefs that outline what style, tone, and verbiage to use with your messaging. Keep content consistent with your event services brand. And to really engage your audiences, event attendees, and clients alike, get creative with storytelling.
Discover Even More Event Marketing Insights at The Expo
Build yourself a foundation strategy for all your event marketing efforts. Yes, each unique event will call for a customized plan. But starting from a strong foundation of goals, strategies, and roadmaps will ensure your success every time. Learn more about how to improve your event marketing and so much more when you attend The Event Planner Expo 2023! Tickets are available NOW!
