OCTOBER 15-17, 2024 | NEW YORK CITY

Event Trade Shows: What Event Sponsors Want

Event Trade Shows

Event Trade Shows

When you first start the planning for event trade shows, it can be hard to attract the attention of big event sponsors. But once you have a few successful events under your belt and can show some numbers, the offers will start rolling in.

But what really attracts event sponsors? Here’s what they look for:

How much extra revenue will you make?

When deciding which sponsor to invest in, the event organizers will be looking at the following factors:

  • How much extra revenue will you make? This is an obvious one, but it’s worth considering. When it comes down to a choice between two sponsors that both offer similar levels of exposure and value for money, many event organizers will choose the option that offers more money.
  • How many people are coming to your event? The more attendees your event trade shows attract over other similar events, the better chance there is of getting a good sponsorship deal with a brand who wants greater visibility (and sales) than other brands at your show. If you’re planning on attracting over 100k people, then most major brands should be interested in working with you—but if there are only 10k registered attendees then some big companies may pass over your show for something else with more potential for growth.

Will your event trade shows reach new audiences?

An event sponsor should be able to answer the following questions before deciding to invest:

  • Is this an audience I’m trying to reach?
  • Does my brand align with this event?
  • Does my budget allow me to attend this event?
  • What’s in it for me, as a sponsor? If a trade show is not a good fit for you, then skip it and let someone else take your place.

What’s the demographic breakdown of your attendees?

The demographics of your event attendees are your most important factor when deciding who you want as a sponsor. In fact, it’s the single most important thing for you to know about your event and its audience.

Demographics tell you who will be attending an event, what their interests are, how old they are and where they live. Knowing this information helps you better understand the type of people who attend your events so that you can attract sponsors that target these audiences specifically. If a sponsor’s target market doesn’t match up with the audience at an event, then it probably won’t be worth their investment dollars.

If you’re planning an event for women aged 25-45 with children under 5 years old, then we highly recommend calling up companies like Pampers or Target because those two brands have products aimed directly at this demographic (and their mommy budgets).

Have you held event trade shows before or is it a new one?

  • If you are a new event, have you held this event before? What was your success rate and how quickly did you grow?
  • If it’s an established event, have you shown that the audience is growing, and that people will continue to come back?

Asking these questions can help sponsors know if they want to invest in the experience of their attendees.

How many people are coming to your event?

As an event sponsor, it’s important to make sure that the event you choose to invest in has the right number of attendees. Event sponsors are looking for events that will have a large audience, so they can take advantage of their brand being seen by thousands of people at once.

  • How many people are coming to your event?

If you’re still in the planning stages, then there is no way for you to know exactly how many people will be attending yet! But as soon as you do decide on a date and venue, make sure you keep track of all the details about who is coming so that you can plan accordingly. You’ll want to know how many seats are available (and what kind of seating options there will be), how much room there is for vendors or sponsors like ourselves—and how many people might show up just because they saw our signs around town advertising our involvement with this great event!

If someone from our team were going out on an adventure with friends instead of spending time with family during Thanksgiving break this year, then we’d likely spend more time thinking about where we wanted them going than anything else (sorry Mom). Once we got off work though? We’d probably go somewhere safe but fun since those two things don’t always go hand-in-hand when traveling abroad especially if someone doesn’t speak another language fluently.”

How many people are on your email list?

If you have a strong email list, the more likely you are to get a sponsorship. The first thing sponsors look at is how many people are on your email list.

This means that if you want to get sponsorships for your event, it’s important to build a strong email list!

Here are some tips for building up an impressive number of people in your database:

  • Use pop-ups and exit intent pop-ups on all pages where users may leave without buying anything (such as cart abandonment pages). This will make sure that every customer who visits one of these pages gets added to your database.
  • Offer discounts or free shipping on orders above a certain dollar value with every purchase—this way customers know they won’t be charged extra just because they bought something from you online instead of offline at one of those big box stores like Target or Walmart (which both use this strategy). You can also offer free shipping on orders over $50 instead so long as the order contains at least two items from different categories (e.g., clothing and accessories) rather than just one item from any category—this way customers feel like they’re getting something special by purchasing from you instead of elsewhere online where it might cost less but there wouldn’t necessarily be any benefit beyond simply saving money since none would come directly back into their pocketbook after making another purchase later down road when needed new shoes/pants/etc…

How many social media followers do you have?

Social media is a critical part of any company’s marketing strategy. The way you use social media can help you gain more followers and customers and will ultimately grow your business.

The number of social media followers an exhibitor has can be an important factor when deciding which sponsors to invest in. Many companies rely on their online presence to reach new audiences, so they want to partner with event sponsors who have an established presence online.

To get an idea of how many followers an exhibitor might have, check out the following:

  • Number of total followers (for example, 100k)
  • Number of Facebook fans (for example, 50k)
  • Number of Twitter followers (for example, 20k)

Which type of sponsorship would best fit with our brand?

Regardless of the type of sponsorship you’re seeking for your event trade shows, it’s important to know that there is no one-size-fits-all approach for every event. Each sponsorship opportunity must be evaluated based on its own unique benefits and goals. We have outlined some different types of event sponsorships below so that you can determine which one fits best with your brand.

  • Brand Awareness & Exposure: A sponsorship at an event provides exposure through a number of marketing channels, including the event website, social media channels (if applicable), email blasts prior to and after the show (if applicable), printed materials distributed during the show itself and even signage inside or outside of venue. This type of sponsorship will increase awareness amongst attendees as well as your target audience who are not attending but may hear about it from friends who attended or read about it online later on.
  • Customer Loyalty Programs: If you’re trying to build customer loyalty with current customers or attract new ones, then consider sponsoring an existing loyalty program at an upcoming trade show where those customers are likely already registered for it in advance. For example, if you sell beauty products then consider sponsoring a free spa day at a hotel near convention center because these attendees would be interested in getting pampered before heading home after their busy days at work!

Event Sponsors

How can we use event trade shows to cross-promote our brand with yours?

If you’re a company that has products or services to sell, you might be wondering how a trade show can benefit your business. Trade shows are one of the best places to reach potential customers and get them excited about what you do. They offer an opportunity for companies to meet face-to-face with decision makers who have purchasing power over their industry. This enables event sponsorships in which they can use the trade show as an opportunity to cross-promote their brand and other relevant information (such as their product, service, website or blog).

If you are considering becoming an event sponsor yourself or simply want more information about what it takes for brands like yours to succeed at sponsorship, read on below!

Event sponsors are looking for big audiences and good value for their money.

Event sponsors are looking for big audiences and good value for their money.

The importance of ROI is apparent in the fact that sponsors will sometimes pre-purchase a certain number of tickets to an event, which they can then use as part of their sponsorship package. For example, imagine a company buys 100 tickets to a conference where they will be presenting a keynote address. They then offer those tickets as part of their sponsorship package, with the caveat that recipients must attend the conference or else forfeit those free passes. This type of agreement helps ensure there will be enough people in attendance at this particular event—and it also gives your brand exposure even before you’ve made it on stage!

Conclusion

Sponsors are always looking to invest in event trade shows like The Event Planner Expo that have a big audience and good value for money. These are the criteria that event organizers should be aware of when seeking sponsorship for their next conference or trade show.

Keep in mind that when event trade shows bring in well known sponsors, it’s an excellent opportunity for exhibitors to gain exposure. If you’re an event vendor that is looking to increase your brand exposure, there’s no better place to do so than The Event Planner Expo in New York. It’s coming up in October 2022 so click to learn more about how you can participate!

 

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