Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions.
Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it.
And yet? Most NYC event pros overlook them completely. Big mistake.
At Fortune1000 companies, EAs aren’t just managing calendars. They’re planning dinners, major networking conferences, off-sites, retreats, and they’ve got the company card in hand. If you don’t know how to work with them, you’re not getting into the room. Period.
It’s high time you learn what makes Executive Assistants tick and how to win their business again and again.
No Surprises. Ever.
They’re organized. Detail-driven. Surgical. If you bring chaos, you’re done.
So, communicate like a pro. Overdeliver. Don’t overpromise. And make it easy for them to trust you, because when you do, you won’t just get one booking. You’ll get every booking.
Make Them Look Like a Genius
You’re not just impressing them. You’re helping them impress their boss.
So do this:
- Deliver VIP moments that make them shine.
- Give credit up the chain. Tell the exec they were amazing to work with.
- Make them look like they pulled off the impossible.
Because if you let them shine like the hero they are, they’ll bring you back every single time.
One Point of Contact. No Exceptions.
EAs don’t have time to deal with 9 vendors and their communication disasters. You need to be the quarterback.
That means you manage the florist, the caterer, the AV techs, the valet. All of it. You or your lead planner serve as the one voice, one inbox, one phone number they need.
Remember that clarity breeds trust, and chaos leads to canceled opportunities.
Bonus Tip: Timing Is Everything
Executive assistants are juggling agendas tighter than a keynote schedule at Google HQ. So if you say 7:00, it better be 6:59.
Tight transitions. Clean run-of-shows. No delays. They’ll remember that precision and reward you for it.
Want to Work with More EAs from Fortune 1000 Companies?
They’ll be at The Event Planner Expo 2025. And they’re booking events.
Visit our site, use promo code “EXECASSISTANT” for a 10% off, and remember to:
- Learn how to speak their language
- Build real relationships
- Get on their vendor list
You’ve built a killer brand. Now let’s put it on display for thousands of high-intent buyers as a high-value exhibitor! Reserve a booth space soon. See you there!
— Mario Stewart
Founder, EMRG Media
