Event Trade Shows: A Look at Experiential Marketing

event trade shows

Are you tired of hearing about virtual reality and gamification at event trade shows? If so, don’t worry: the next big thing in experiential marketing is right around the corner. The Event Planner Expo 2022 will be a tell-all for event profs looking to execute top-notch experiences!

Until then, the following trends will help you keep up with what’s hot and what’s not, so that you can be prepared for your next event or campaign.

We’ve already seen a lot of these ideas take off in 2021/2022, but they’ll only get more popular as time goes on.

Live Spectator Events

Live event experiences are designed to bring in an audience that wants to be entertained by what they see. You can host live spectator events that range from a simple book signing to a full-fledged concert.

These events are great for people who want to get up close and personal with the action (and quite frankly an excellent alternative from being forced to be indoors for a couple of years). They provide a platform for people who want to be part of something bigger than themselves, as well as for those who just love being in the know about what’s going on around them.

A hybrid event can be created by adding live streaming to these experiences, as is being done in many event trade shows. Those who can’t attend in person can still watch online at a lower price, keeping revenue up.

To make the most of the live-streamed portion of your event:

  1. Make sure your viewers know what’s going on.
  2. Use your content to help drive engagement with your audience.
  3. Offer incentives for watching and participating in your event!

Interactive Realities

Now that you know the basics, let’s get into the fun stuff. We’re talking about real-time interactions where brands can engage and interact with consumers in a new way. Let’s talk interactive realities!

This is an emerging field, but it has been gaining steam over the past few years and is poised to become mainstream as early between 2022 and 2023.

Interactive realities are a type of immersive marketing that encourage a more personal experience between brand and customer. It is not just about the product—it’s about creating an environment where people can come together and interact with each other. As a result, sponsors and vendors that are participating in event trade shows have the opportunity to connect with new (and targeted) audiences.

Here are a couple of tips on how to make your next event extra interactive:

1) Include a video component: A video component will help you better engage with your audience by offering them something more than just the physical space. It’ll also give them something to talk about later on!

2) Use social media to your advantage: social media is an easy way to keep people engaged with your event long after it’s over.

Conferences and Trade Shows

A company like The Event Planner Expo that organizes its own seminars and events positions itself as a thought leader in the industry. The most valuable aspect of all is the opportunity to network with high-value prospects, partners, and experts.

Most of the time, attendees at event trade shows are already familiar with your brand in some way which is how they learned about the event in the first place. Now that you have them close, you will have a huge opportunity to share more about your brand and what it has to offer them.

Event trade shows also allow event marketers to gather important data, which will later generate hot leads.

The Future of Events and Marketing

The Event Planner Expo 2022 is just around the corner where Event Professionals will come from all over the U.S. to learn about the future of events and marketing. In recent years, the world of virtual reality (VR) and augmented reality (AR) have been the buzzwords, but it seems we’ve finally reached the point where they’re starting to be used outside of gaming and entertainment.

Virtual Reality is no longer just an idea or a concept; it’s now a tangible part of our lives. What started out as simple headsets has evolved into smartphones with built-in VR capabilities, aimed at providing users with an immersive experience without having to buy additional equipment or accessories. In other words, A TRUE GAME CHANGER in experience marketing.


With all the new experience marketing tactics being developed, brands will have more opportunities than ever before to engage with their customers. They will be able to use in-person and virtual reality to immerse audiences in a brand experience, gamification to make it fun and interactive, and social media marketing to reach a large audience online.

Location-based marketing will also become more commonplace as businesses find new ways of connecting with people in their local communities. You can learn about that and more by making it a point to click here and sign up to attend The Event Planner Expo 2022!



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