Successful marketing depends on reaching the right audience for your event. As an event planner, the last thing you want is to waste time and money advertising to people who will never attend your event. Thankfully, geo-targeting campaigns make it easy to reach your target audience of guests and event clients. Here’s why you should be utilizing location-based marketing for event outreach.
Geo-Targeting Helps You Reach People in Your Area
Unless you’re hosting a hybrid event, it doesn’t make sense to reach out to people on your mailing list who live in LA for an ongoing event in NYC. Geo-targeting markets your event directly to people who are in your local area.
For instance, when someone nearby searches for things to do in NYC, your event will pop up as a suggestion. You might also use geo-targeting to send ads for your event to visitors arriving at LaGuardia Airport. Reaching people in the right place at the right time is one of the best ways to drive traffic to your event.
Get a Leg Up on the Competition with Geo-Conquesting
Are you competing for event clients? Geo-conquesting gives you a leg up on the competition. When potential event clients in your niche come close to a competitor event service, a location-based marketing action is triggered.
For example, they might receive an offer for 10% off the price or a coupon for an early-bird event booking. These types of offers are often enough to bring more event prospects into your sales funnel.
Corral Potential Guests with Geo-Fencing
If you are interested in attracting potential guests from a particular area, geo-fencing should be part of your event outreach marketing. For instance, you can create a geo-fence (boundary) around the block where your event is taking place. When people enter the geo-fenced area, they receive marketing messages directing them to your event.
You can also use geo-fencing within your event to help drive traffic to particular areas. This is especially helpful if you are running a large event or if you are taking part in a trade show or expo and want to drive traffic to your booth.
Geo-Targeting Campaigns Help You Personalize Your Marketing
Guests love a personalized experience, and that’s exactly what geo-targeted campaigns help you provide. Location-based marketing allows you to target your ads on a more granular level, so you reach guests who are nearby and interested in your event.
For example, if you are hosting a technology trade show, you may send ads to people in local electronics stores. Alternatively, you might send ads to guests at a nearby hotel, inviting them to your festival, or you could send a discount code to members participating in a local sporting event.
Take Your Marketing to the Next Level at The Expo
Event planning is competitive, especially in NYC. If you can’t hook your target audience, you can be sure someone else will. Fortunately, techniques like location-based marketing increase event attendance and help you stand out from the competition.
Knowing how to brilliantly market your event is crucial to your success as an NYC event planner. Learn all the best marketing insights from top industry pros at The Event Planner Expo. Get your tickets here!
