You’re moving up in the world. You may have started out as a fledgling NYC event planner with a WordPress website and a dream in your heart. But now you’re booking events and taking names. Go, you!
As you climb your way into the big league of NYC event planning, you’ll have greater success and more sanity if you outsource tasks related to managing your business. But outsourcing is tricky. Your NYC event planning business is your baby, and you want to outsource tasks strategically so that your baby can grow.
Tips for Outsourcing Your Event Planning Business
You can outsource almost any task. But figuring out which tasks are best to outsource can be daunting. The following are some tips that will make outsourcing your NYC event planner tasks easier and more effective.
Identify Your Strengths and Weaknesses
You’re less effective when your to-do list is peppered with tasks that you struggle with. Not a natural at numbers? Stop counting with your fingers and toes and outsource your accounting duties.
Identify the Core Tasks that Move You Toward Your Goals
Looking to increase your roster of corporate events? Then, maybe it’s time you hired an assistant who can work through the tasks associated with your established cadre of house party clientele.
You still remain the face of your business. However, the assistant will make the calls and coordinate with vendors whom you trust and are familiar with your standards.
Outsource Your Life
Okay, we’re not suggesting you hire someone to call your mother. However, there are plenty of general life tasks you can outsource. They don’t necessarily have anything to do with being a NYC event planner, but getting them off your plate will free up your time for your business. These tasks include cleaning your home, doing laundry, grocery shopping, and more.
Get Creative About Outsourcing
There are gobs of options when it comes to outsourcing. Sure, you can still hire a part-time assistant who comes into the office. Or you can visit one of the dozens of websites that list freelancers who can tackle any number of tasks.
Outsource Your Tasks to AI
AI has really changed the landscape and the game when it comes to apps that can save you time. You already know about ChatGPT. But plenty of other AI tools are on the market that can help you with your tasks. AI-powered calendars can prioritize tasks and build a schedule for you, or an AI email assistant can rein in your inbox.
6 Tasks NY Event Planners Should Outsource
Without further ado, we’ve assembled some tasks that are especially suited to outsourcing in the event planning biz. The following outsourcing option will not only save you time, they’ll position you for growth as an NYC event planner.
1. All Things Accounting
You may still be trying to tough it out with your QuickBooks subscription. But you can save a lot of time, not to mention the headache, if you pass your receipts to a qualified accountant. Hiring a bookkeeper or accountant will ensure your books are in order and you’re ready when tax time rolls around.
2. Social Media Management
Social media marketing is essential for NYC event planners. But keeping up on several accounts across channels is a pain. More importantly, social media marketing is an art and a science. Outsource this all-important task to a qualified agency, and you’ll not only save time, you’ll grow your NYC event planning business as well.
3. Website Creation and Management
Ditch your Wix site. A knowledgeable tech guru can create a professional website for your event planning business that will look better than any of the free or low-cost DIY jobs out there. You’ll come across as more professional, and you’ll improve your customers’ experience. Not only that, a professionally created website performs better on organic search results.
4. Administrative Work
You can outsource hundreds of tasks to a virtual assistant. You’ll feel the world lift off your shoulders when you assign your virtual assistant mundane tasks, such as:
- Call and follow up with vendors
- Research sustainable event options
- Make travel arrangements
- Answer simple emails
- Enter client information into your CRM
- Create reports that analyze client surveys
- And more
5. Content Creation
Almost a year and a half after ChatGPT made its grand entrance, Google decided that AI-generated content isn’t making the cut. That doesn’t mean you can’t use an AI writer for a dozen other tasks, including writing rough drafts of content. AI’s lackluster content performance does mean that you’ll benefit from hiring a human writer to polish your content game.
6. Your Personal Style
As the face of your NYC event planning business, you have to look the part. You’ll communicate confidence and self-assurance when you develop a professional and smart personal style.
Today, there are affordable websites available that will connect you with a personal stylist who will curate a wardrobe for you. You’ll receive a box, and you only keep what you like. You’ll save time shopping for clothes while upgrading your look.
Grow Your Event Planning Business When You Exhibit at The Event Planner Expo 2024
Growing your own business is no small feat. Growing it to the point where you’re ready to outsource tasks is a massive milestone. Outsourcing the tasks we listed above will not only save you time but will also help you get to the next level in your NYC event planning business. Relying on professionals can help you grow your social media following, extend your online reach, and so much more.
Exhibiting at The Event Planner Expo 2024 is another surefire way to boost your profile and meet potential clients. Register today while exhibitor spots are still available.
