Growing Your Event Planning Business? 3 Logistics to Consider

We’re getting ready to close out another successful year, which means it’s also time to start thinking about 2023. The goals and objectives you might have for your event planning business won’t matter if you’re not also planning the logistics of growth and scaling. You know where you want your business to be, and you know where you are now. You just need to recognize the tools and resources to help you bridge the gap. If business growth is on your agenda for 2023, keep these tips in mind.

The People

You can talk about growing your business all you want. But you won’t be able to grow and scale by yourself. Think about the logistics in terms of your teams, vendors, and partners. Don’t surge your client list for events without having the employees and vendor partnerships you need to deliver. As you plan to increase your sales, also be planning to onboard new talent, explore new venues, find new caterers, discover new entertainers, and more. It’s the people in your circle who will help you to perfect your services, solve problems, and grow!

The Resources

If you want a seed to grow into a healthy tree that bears fruit, you’ll need to feed and water it. Consider this same approach to your plans for business growth. You’ll need the tools and software to manage schedules and event data. You’ll need strategies in place for marketing, post-event survey metrics, and attendee engagement. Nurture your efforts with all the right tools you need to reach your goals. It’s the operations and processes that will get you there.

The Plan 

Roadmaps to success come in many forms. But your event planning business won’t grow if you’re making growth decisions off the cuff. Sit down with your ideas and your teams and logistically plan your route to growth and scaling. Anticipate challenges and start strategizing for solutions now. You won’t always stick to your first draft outline, but shooting from the hip won’t get you to your long-term objectives.

In addition to these business growth logistics, remember these insights and best practices for scaling:

  • Keep improving your services and educating yourself on the industry.
  • Learn from your competitors.
  • Stick to your values and core brand image.
  • Bring in the experts when you need them.
  • Recognize new opportunities and take them.
  • Remember to delegate and know when to say “no.”

As you think about where you’d like your event planning business to be in 2023, keep the logistics in mind. And there’s plenty of sound advice to help you develop your strategies with our ongoing blog series. Don’t forget to get on The Event Planner Expo 2023 waitlist, too!


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