Guests Yawning? 6 Ways to Avoid Corporate Event Boredom

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Whether you’re planning a corporate meeting, product launch, brand introduction, or training, corporate events require unique approaches to attendee engagement. As an event planner, you’ll want to incorporate great strategies that keep your guests plugged in throughout the entirety of your event. And here are a few event planning ideas for inspiration as you continue to improve ways to avoid boredom or disinterest in any type of corporate event you’re planning.

1. Incorporate Multimedia

It used to be that PowerPoint presentations were the only game in town when it came to stage presentations. But having speakers or stage leaders at your corporate events means doing more than the tired slide show of yesterday. 

Instead, look for new ways to incorporate multimedia into your corporate presentations. Cutting-edge technology today allows for all kinds of engagement, including virtual reality, augmented reality, and app integrations. Look to include videos and music wherever possible. Narration can be helpful, and QR codes with discounts can ensure your guests continue to be engaged throughout the event.

2. Provide Plenty of Breaks

Depending on the itinerary for your corporate event, consider scheduling more frequent breaks and intercessions. Your attendees won’t be checking their phones and reading emails during the keynote speaker’s presentation if you give them ample breaks to do so throughout the event. And allowing guests to move around every hour or two will keep them energized and comfortable.

3. Corporate Event Breakout Sessions

Instead of having one stage present speaker or presentation to roll out, consider incorporating breakout sessions. During a breakout session, attendees can choose or be assigned in smaller groups to review or discuss key topics more intimately. These breaks allow for networking and socializing, both of which are far more fun than sitting in a chair for three hours. 

4. Corporate Event Entertainment

Just because the corporate event intends to be all business doesn’t mean you shouldn’t have some form of entertainment. It might not make sense, though, to bring in a live band performance for some event types. However, you can look to other forms of entertainment as distractions during presentation breaks or during other portions of the event. 

5. Snacks and Refreshments

Don’t allow your guests to go hungry or thirsty. But take your snacks and refreshments games up a notch with more varieties. Offer savory and sweet snacks, as well as caffeinated and non-caffeinated drink options. Keep the goodies close by, too, so attendees can help themselves during and between presentations conveniently. 

6. Prizes, Awards, and Swag

Give your corporate event guests something memorable in the form of door prizes, welcome swag bags, and parting gifts. And if your corporate event features awards or guest recognition, that’s your chance to make a big engagement impression, too. Consider drawings for prizes throughout the event, as well, to keep attendees interested in anticipation of winning something fun.

Don’t let your next corporate event be a drag. Consider sprucing up these elements of engagement and remind everyone just how fun even corporate events can be!

Need more inspiration? Stay tuned to our ongoing blog series of event planning strategies and topics. And get on the waitlist now for The Event Planner Expo 2023!


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