You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll first need to convince your boss that it’s a worthwhile investment and event.
If you need a plan to approach your managers to convey the benefits and value of attending this premier NYC conference this October, keep reading. We’ll outline how you can make a strong case and secure the permissions you need to get in the room at The Expo!
“The Event Planner Expo is a MUST for anyone in the business looking to expand their network, brand, and gain knowledge.”
Chris Willard – HK Hall –
Emphasize the reputation and past experiences of Expo attendees
Industry Recognition: Stress that The Event Planner Expo is one of the most recognized and respected NYC events in the industry. Moreover, attending will position your company as a serious player in the market. Additionally, it will provide exposure to industry best practices.
Peer Endorsements: If you know of peers or competitors who have attended and benefited from The Expo, share this information to bolster your argument.
Highlight personal and professional learning opportunities you can bring back to your job
Highlight Industry Insights: Explain that The Event Planner Expo offers access to top-notch educational sessions and workshops led by industry experts in events and hospitality. Plus, these sessions provide incredible insights into the latest trends. Find tools and strategies in event planning, which can be invaluable for staying competitive.
Continuing Education: Mention the importance of professional growth and upskilling. Subsequently, you’ll add value to both the company and your team’s growth.
Did you see who’s coming to the Speaker Series?
Tim Grover is the premier performance coach to legends like Kobe Bryant and Michael Jordan.
David Stark is a high-profile event producer and the renowned founder of David Start Design.
Sell it as the biggest networking event of the year
Strategic Connections: Point out that The Expo is a prime opportunity to get in on some high-energy networking with industry titans. Also, it’s your chance to meet potential clients and new partners. Building these strategic connections can lead to new business opportunities, partnerships, and collaborations.
Access to Influencers: Highlight the presence of influential speakers, sponsors, and exhibitors who could provide insights or opportunities that directly benefit your company’s goals.
Demonstrate the potential for company ROI
Cost-Benefit Analysis: Provide a breakdown of the costs associated with attending The Expo (registration, travel, accommodation.) Moreover, weigh these against the potential benefits, like new business leads, industry knowledge, and networking opportunities that could result in increased revenue or cost savings.
Examples of Success: If possible, cite examples of other companies or previous expo attendees who have seen measurable ROI from attending in the past. For example, several past guests say they signed new clients on the spot. Some came home with more leads than they’d collected all year. Additionally, others shared they even closed five and six-figure deals!
Show your plan for maximizing your experience at The Expo
Agenda and Itinerary: Present a proposed agenda, including the sessions, workshops, and networking events that you would attend. Show how each item on the itinerary aligns with your company’s needs and your strategic plan to maximize your experience.
Follow-Up Strategy: Outline a plan for sharing key takeaways with the team after the expo. For example, this could include a presentation, report, or a series of meetings. This is how you’ll disseminate the knowledge you’ve gained, ensuring the entire team benefits from the experience.
We’ll see you at The Event Planner Expo 2024!
Demonstrate your commitment to professional development and the growth of the company by taking the initiative to attend The Event Planner Expo 2024. Also, present the various ways to participate and stress the advantages of All Access tickets. These give you access to the Opening Party, Fireside Chats, the Speaker Series, the Trade Show Floor, and more!
Click here for your tickets, and we’ll see you at The Expo!
