As a New York event planning professional, you know the key to your success lies in your ability to provide a niche or series of niche services for targeted clients. And sometimes, it can feel like you just want to open yourself up to all the potential clients all the time. But it’s those who can identify their dream client targets and follow through with a targeted approach to marketing, sales, and lead generation that really grow and scale their businesses. So what is a dream client for you, and how can you go about finding them?
Definition of a Dream Client
There are event clients. Then there are dream event clients. A dream client would be any new customer who would have a direct 20x return or benefit more than any other client prospect. Whether it’s a corporate brand hiring you for conferences and product launches or the love-struck bride who hires you to handle her wedding day. Look at the revenue potential for all the different events you plan. Then decide which type of client would qualify as your dream client.
Why Buyer Personas Matter
Once you know what a dream client is for your business, you can take the next step to create buyer personas to match. This is an exercise whereby you develop a caricature of your ideal client, with all the details about what they do, where they live, and how they make purchasing decisions. Personas matter because they help you evaluate and execute the best marketing strategies designed to speak directly to the unique needs and pain points of these dream client personas. Here are some questions to help you carve out your perfect dream client persona.
- Where are your dream clients geographically situated?
- What are the income level, living standards, and professional backgrounds of your dream client?
- What languages do your dream clients speak and understand?
- How old are your dream clients?
- What does a dream client’s average day look like?
- What are their hobbies, interests, and values?
- What is the best channel to communicate with a dream client?
- Do they NEED your services, or do they WANT them?
- What are the problems your dream clients are facing?
How to Find Your Dreamiest Clients
Once you’ve successfully painted a picture of who your dream client is, you can begin taking action to find, attract, and convert them. Develop a marketing strategy or business approach that would essentially lead those dream clients to your event planning business. Here are some to-do steps to add to your list:
- Analyze your event niche and identify the top companies targeting your potential ideal clients.
- Identify how your competitors are targeting and reaching their audiences.
- Identify if your dream clients represent a large segment or a small section of people.
- Find out what your dream client’s core problem is and how your event-related services could help solve those problems.
Consider these insights to find, attract, and land your dream clients in 2023. And another way to get in the room and in front of all your dreamiest clients is as an exhibitor at The Event Planner Expo 2023 this October! Learn more about available space now!
