Social media is essential for today’s businesses and especially for event planners. In fact, potential clients are very likely to visit your social media pages early on in their decision-making process, so what they see has a big impact on whether they hire you for future events. Active and appealing social media pages create a great first impression for potential clients and encourage them to interact with your event brand. Here’s how to leverage social media to attract high-end event clients.
Choose the Right Channels and Be Consistent
Managing your event planning social media accounts can be a full-time job on its own, so don’t feel the need to be on every platform. Rather than inconsistently posting on multiple social media channels, choose one or two that you can maintain a consistent presence on with regular posts about your events.
Now, which channels should you choose? That depends entirely on which social media channels the clients you’re hoping to attract prefer the most. For example, if you are hoping to attract high-end corporate clients, LinkedIn may be a great choice. In contrast, if you specialize in extravagant weddings and parties for high-end clients, Instagram might be a better fit. Take some time to research which social media channels your ideal clients use, and build a consistent presence there.
Don’t forget to respond to all the comments and messages on social media, too. High-end clients want to feel personally valued, so be sure to engage with your followers and promptly answer all messages. Consider hiring a social media pro or manager to oversee your accounts if you are too busy to respond to everyone yourself.
Partner with Influencers
Influencers can be extremely helpful in attracting high-end clients, but only if you partner with influencers who already reach your target audience. You’ll need to spend some time learning exactly who those influencers are, or you may be able to pay for tools to help you find them.
Once you’ve found promising influencers, it’s a good idea to make a list and prioritize who you want to contact first. You may wish to contact influencers in order of preference for the best chance of securing a partnership with those you like most. Conversely, some event planners prefer to start at the bottom of their list because influencers who aren’t quite as in-demand are sometimes easier to partner with.
Share Helpful Content
When it comes to attracting high-end clients, your social media needs to provide value, not a barrage of sales ads. Instead, aim to develop a relationship with your followers and show your personality. Share content that resonates with your ideal clientele, and interact with your followers.
Post plenty of photos and videos, too. Users are more likely to authentically interact with posts that feature photos and videos. Plus, it’s a great way to showcase your events and let potential clients see exactly what they can expect from your events.
Show plenty of luxe decor, fabulous catering, and swag, but don’t underestimate the power of humor, inspiration, and charity, too. While high-end clients want an exclusive event experience, many are also actively involved in charity and appreciate positive content that shows your brand cares about the wider community.
Encourage Attendees to Share Photos and Reviews
Finally, one of the best ways to leverage social media to attract high-end clients is to encourage your current clients and event attendees to share photos and reviews. Nothing quite speaks as highly about your event-planning business as first-hand accounts from happy clients and guests. So, do everything you can to make it easy for your clients and event attendees to share positive user-generated content.
Social media walls during events, gamification elements to encourage attendees to post, and attractive areas for photo ops at your venue are great ways to boost participation. Don’t forget to involve your vendors, too! If you have incredible performers, gourmet catering, or immersive entertainment booked for your events, encourage your vendors to show off with posts on your page. It’s an excellent way to promote both businesses and appeal to potential clients, as well.
Learn the Best Marketing Strategies at The Expo
It takes time to build a reputation as an in-demand event planner for high-end clients, but social media can help. Using these strategies effectively will help you leverage social media to attract high-end event clients and build your reputation as an upscale NYC event planner.
Partnering with the right people and developing an effective marketing strategy is essential for attracting high-end event clients. Give your event-planning business the boost it needs by attending The Event Planner Expo 2025, where you’ll have the opportunity to network with top industry innovators, marketing professionals, vendors, and more! Get your tickets here!
