In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business to appear in the top search page results when potential clients search for an event planner. While that may sometimes feel like an impossible feat, it really all comes down to choosing the right keywords, and that’s something you can handle. Here’s how to research strong keywords for your event planning business.
Think Like Your Audience
When you set out to research strong keywords for your event planning business, the first thing you should do is try to think like your audience. If you were looking for an event planning business, what would you search? Odds are, if you search something broad, like “event planner,” you’ll get pages upon pages of results, and many may not be what you’re looking for.
Instead, think about what would make your business appeal to your audience. For example, do you specialize in weddings or corporate events? Maybe you’ve done incredible milestone birthday parties, and you want to highlight that. And remember, your audience probably wants local event planners, so be sure to include your location.
While broad keywords may help your event planning business show up in more search results overall, long-tail keywords are more likely to reach your target audience. After all, it doesn’t help you much if your NYC event planning business shows up to searchers in Nevada or if someone who wants to plan a child’s birthday party finds your corporate event planning business. Reaching your target audience is essential, so think about the keywords they are most likely to search. This may help you narrow your keywords to things like “NYC event planning companies,” “milestone birthday party ideas,” or “best wedding event planner.” Other keywords you want to rank for might be more like, “corporate event planner NYC” or “New York City fundraiser planner.”
Use Google’s Autocomplete Function
Once you have an idea of the keywords that might be a good fit for your event planning business, you need to know whether they truly are strong choices. One way to test this is by using Google’s autocomplete function. Begin to type in a query and see what is suggested to complete it. Do your keywords appear? What about something similar? Often, you can tweak your keyword ideas to fit more popular results.
It may also be helpful to complete a query in Google and scroll to the bottom of the page. You will find suggested queries and a “People Also Ask” section there. Since these are popular search terms, they may help drive traffic to your website.
Use a Keyword Tool
There are many good keyword tools to help you research strong keywords for your event planning business. Some are free to use, like this one from Ryan Robinson, but most require a subscription. If you’re having trouble finding strong keywords for your event planning business, it may be worth investing in a subscription to a keyword tool. They are user-friendly and show you exactly how strong particular keywords are.
Most keyword tools also offer free trials, so it’s a good idea to take advantage of those. Try out several keyword tools before making a commitment to a subscription. And remember, you can always change companies if you find that one isn’t working well for you.
Check Your Website’s Internal Search History
Finally, using your website’s internal search history function can be a great way to research strong keywords for your event planning business. You’re able to see exactly what visitors to your site search for and which queries are most common. These may give you insight into strong keywords that will help your event planning business show up in search results when your target event audience looks for similar information.
Sometimes, you will find that visitors are looking for very specific information, such as wheelchair accessibility or venues for holiday parties in NYC. If you incorporate those keywords, you may be more likely to drive traffic from your target audience to your website.
Discover All the Marketing Best Practices at The Expo
At first, it may seem difficult to research strong keywords for your event planning business, but with a little practice and these best practices, you’ll feel like an SEO expert in no time.
Get more industry insight and give your event planning business a boost by attending The Event Planner Expo 2024. As NYC’s premier destination for event planners, The Event Planner Expo 2024 offers unparalleled opportunities to network with over 2,500 event professionals, learn from industry leaders, and establish your event planning business as a trusted provider. Reserve your booth today!
