The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours

Photo by Noiseporn on Unsplash -- events; event planner

You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring people in. We have the nine must-have tools to include in yours.

Social Media Management and Marketing Tools

Instagram, TikTok, Facebook, and other platforms are essential vehicles for bringing awareness to your event. But without social media management tools to simplify posting and provide analytical insight, you’re just frantically thumb-typing and hoping something sticks.

  • Hootsuite: Hootsuite offers tools to help you boost your reach, in addition to the usual mix of features for scheduling and publishing to social media. It will analyze click-through rates on previous posts to suggest the best posting times and days. Hootsuite also comes with listening tools to help you zero in on relevant hashtags and trending topics, helping you reach a wider audience.
  • Sprout Social: If you’re looking for a simplified process for posting to multiple social media channels, Sprout Social has you covered. Quickly duplicate and customize posts for each of your social media accounts. Your posts will be consistent and branded across channels, and you’ll spend less time managing your social media marketing.

Email Marketing Tools

No, email is decidedly not dead. Think of email marketing at the Terminator of digital marketing. Facebook Messenger, SMS messaging, not even that Nigerian prince asking everyone to help him funnel money could kill the remarkable effectiveness of email marketing. The right email marketing tool helps, and here’s one of our favs.

  • Moosend: Craft an email marketing campaign like a pro with Moosend’s Campaign Creation Wizard. The wizard will take you through the steps to create a swoon-worthy email campaign. After you hit “Send,” dig into Moosend’s robust analytics tools, complete with sexy charts. Moosend even allows for easy A/B testing and comes with an AI tool to help you craft irresistible subject lines.

Visual Content Creation Tools

Eye-catching graphics stop scrolling social media users in their tracks. Make your event a success when you use visuals in your marketing campaign. Go a few steps beyond your smartphone’s photo gallery with a visual content creation tool.

  • Canva: With an easy-to-use interface and a plethora of templates, Canva is a haven for fledgling graphic artists — or event planners who don’t know the first thing about Adobe Cloud. And best of all, Canva is generous with its free features.

Event Management Tools

Specific event management tools go a few steps beyond the usual project tools that most small businesses use.  Event management tools include built-in ticketing platforms, sponsor and vendor management tools, and the ability to separate information by event. Most event management tools also include robust features geared toward marketing your NYC events.

  • Zoho Backstage: Simplified registration forms from Zoho Backstage adapt to user inputs with customized fields and parameters. Zoho Backstage also has everything you need to create your event website, promo codes, and event banners. There’s even a free option to get you started.
  • EventHub: With a built-in marketplace, EventHub allows you to reach more sponsors and attendees. In addition to an expanded marketing reach, EventHub includes features such as a real-time dashboard to track revenue, paperwork reviews, and mobile-friendly event maps for attendees.

Paid Ad Marketing Tools

Marketing your events automatically comes with a time limit. Unlike typical business marketing, you need to get the word out effectively and quickly long before the day of the event. In other words, you don’t have time to fiddle around with finding the right keywords, marketing channels, and platforms. Paid ad tools come with powerful analytics for everything from keywords to competitor ads.

  • SEMrush: Learn where users are clicking through with cost-per-click maps and access one of the largest keyword databases available.
  • SpyFu: Use this tool to find the best keywords for online searches. This tool also comes with features that help you analyze the success of your social media campaign and organic searches.
  • Supermetrics: For a comprehensive ad analytics tool that evaluates your marketing campaign across the biggest social media channels and Google Ads, you can’t go wrong with Supermetrics. Best of all, Supermetrics integrates with Google Drive to make reporting and sharing easy.

Learn More About Marketing at The Event Planner Expo 2024

Event marketing is an art unto itself, and you can learn all the best ways when you attend The Event Planner Expo. Rub shoulders with thousands of other event planning professionals and attend dozens of learning opportunities. Register today

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