If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a pair of pajamas.
Welcome to the age of hyper-personalization. In the era of Cricut machines and 3D printing, more and more consumers are foregoing big brands and their cookie-cutter offerings in favor of Etsy shops and curated products. Their preference for personalized offerings spills into every facet of their lives, including event planning services.
In this article, we’ll show you why the one-size-fits-all events packages won’t work in 2025 and how you can create a more personalized experience for your clients.
Events Clients Have Unique Preferences — and They Expect You to Accommodate Them
It may seem convenient to offer clients pre-built events packages. But while off-the-rack packages may save you time, they might also drive away clients.
According to McKinsey, 71% of consumers expect personalized offerings from brands. What’s more, they become frustrated when they don’t get it.
Grow Your Events Company with Personalized Packages
McKinsey also says fast-growing companies generate 40% more sales from personalized products and services.
Offering personalized events helps you grow your event planning business in two ways. First, personalization increases your perceived value and your brand loyalty. Second, personalization helps you target your marketing efforts more effectively.
Personalization Will Keep Events Clients Coming Back for More
According to Salesforce, 65% of customers will stay loyal to brands that offer personalized experiences. As an events planner, that means you should toss out the one-size-fits-all events packages and instead assemble a package tailored to your client.
Custom Events Packages Make Clients Feel Special
Ask any marketing expert, and they’ll tell you that companies don’t sell products or services as much as they sell emotions. Personalization inspires happy, upbeat vibes. According to a McKinsey survey, consumers think that personalization is a positive experience that makes them feel special.
How to Create a Personalized Experience for Your Events Clients
You need to do more than simply ditch your prefab events packages. Creating a personalized experience for your event clients means tweaking everything from your marketing to your clients’ experiences.
Incorporate Your Client’s Story Into the Event
Whether they are a couple who met on the Inca Trail in Peru or a big-dollar corporation with humble beginnings in the founder’s basement, your clients have a story. Creating an unforgettable event that tells that story is a foolproof way to create a personalized experience.
Take the Time to Guide Clients Through Their Choices
Take the time to counsel your clients through their decision-making process. For many, it’s their first time planning a big event. Choosing between gardenias and dahlias is a weighty decision for an overwhelmed bride. Be on hand to patiently guide her through her choices.
Invest in Targeted Ads and Other Digital Marketing Tools
The digital space is the easiest in which to offer current and potential clients a personalized experience — if you invest in the right tools.
Targeted ads will put ads in front of people most likely to act upon them. And rather than seeing these ads as intrusive, consumers prefer targeted ads. They’re just another way that personalization has improved the customer experience.
Marketing software that collects and analyzes data about every aspect of your campaign will increase the personalization quotient of your social media posts. Manage multiple campaigns for distinct demographics, schedule posts on multiple platforms, and use AI-powered insights gleaned from the data to create hyper-personalized marketing content.
Email marketing software will put a personal touch on your email messages. Segment your recipient list based on a plethora of demographic details to create email messages that speak directly to your client.
Learn More About How to Make Your Events Clients Feel Special at The Event Planner Expo 2025
Personalization is a growing trend in almost every industry for great reasons. Giving your events clients a personalized experience makes them feel seen and heard. In short, it makes them feel special. It also helps you create a unique event that expresses your client’s individuality and vision.
However, it takes a steady dose of inspiration to consistently plan unparalleled events. Attend The Event Planner Expo for a mega serving of encouragement. Your All Access ticket gets you three days of presentations and learning opportunities, so buy yours today!
