Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when working with you as an event planner. Look for these five signs that it is time to update your event planning website.
1. Last Update Was Years Ago
Marketing strategies and trends tend to move rapidly. In some industries, marketing trends move faster than others. As an event planner, you know that each season and year brings new trends that clients and event guests expect you to keep up with and deliver. This could be anything from color schemes to music, hot new venues, and the technology used for an immersive experience.
If your website is outdated, it can signal to potential clients that you don’t keep up with changing trends. This can push them to choose another event planner who they feel is a better fit. Thankfully, you don’t have to update your website every year. However, if it has been more than five years, it is time to review your website to determine where it can be refreshed and updated to meet modern website standards.
2. It’s Not Bringing in Leads
Your website isn’t just a static window to your business or one-time-thing that lives on the internet. It should be a business tool that you use to bring in potential leads ongoing and drive more event guests to your events. So, if your website has a high bounce rate and low conversion rate, then it is time to look at what’s wrong. Website design plays a massive role in converting visitors into leads. But there could be other scenarios preventing site visitors from turning into engaged clients and guests.
3. Long Load Times
If your website takes any longer than four seconds to load, you could potentially be losing up to 40% of traffic. Pictures and videos must accurately portray your ability to plan a memorable event. However, the more rich media you put on your website, the slower it will load. Overly complicated website design can also drag down loading times. A slow website is frustrating to navigate for visitors. You don’t want your event planning business to be associated with a frustrating experience.
4. It’s Not Mobile Friendly
The number of Americans who are smartphone-dependent is increasing yearly. If your website is not mobile-friendly, you are alienating your event planning business from more and more people annually. This is especially true for younger generations that more readily embrace technology. If your website is several years old, it may not be as mobile-friendly as you’d hope. Mobile devices come in infinite dimensions, and website coding has evolved to accommodate this better.
5. You Don’t Love It
Your event planning website is a reflection of your business. It should be something you love and are proud of. You won’t want to promote your website if you don’t love it. This means avoiding sending people to it. When you avoid using your website, you give the impression that your business is antiquated or behind modern times. This can turn some potential clients off because they would prefer to learn about your business at their own pace online. Finally, you use the internet every day. You know what websites look good and are impressive and what ones aren’t. If you don’t love your website, you can’t expect potential clients to love it.
Reboot Your Event Planning Website
If your website loads slowly, isn’t mobile-friendly, or has an outdated design, you aren’t giving potential clients a strong first impression. You should love your event planning website; it should be a valuable tool that brings in leads. Giving your event planning website a reboot addresses the issues holding it back from being an effective part of your event planning business marketing.
Attending premier industry events like The Event Planner Expo 2024 can be a valuable resource in growing your event business and learning how to make your website and marketing more effective. Get tickets NOW for this three-day experience, including the Speaker Series, and connect with other industry professionals to learn what strategies to apply in 2025!
