You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars.
Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms.
Paid ads may be the sweet spot you’re looking for. Targeting is more sophisticated, and paid ads are performing better than ever. In this article, we share six insights to maximize every PPC dollar.
Google Ads Go Beyond the Search Engine
Google’s search results are always changing, with elements like AI Overviews and Featured Snippets taking up more space. But don’t throw away your Google Ads budget just yet.
According to HigherVisibility, Google Ads can be seen across 650,000 apps. That means your event ad can appear in any number of apps for each user. Their incredible reach makes Google Ads a top investment for marketing your event, even as more people turn to social media for search results.
Gen Z Is More Likely to Search Social Media for Event Information
Younger users increasingly search TikTok and Instagram for what they’re looking for — including event information. That means event planners have to work harder to maintain a presence on these social media platforms. Paid ads on TikTok and Instagram need to be visually appealing and highly engaging to stand out from other content.
Users Love Ads
Ads get a bad rap, especially when they appear right before the best part of your fav reality show. So, it’s tempting to assume paid ads online come across just as intrusive as their television counterparts, but that’s not necessarily true.
According to SEO.com, 75% of users think that paid ads make life easier by showing them what they’re looking for. That makes sense when you consider that the internet is a big place. Users can hop from search engine to social media site to event platform without finding the festival or music event they crave. Targeted ads use this search history to appear to users already agreeable to buying tickets.
Paid Ads Increase Conversion Rates
That’s probably why SEO.com also found that visitors who arrive via paid ads are 50% more likely to make a purchase. That could be because users clicking on ads are in the ready-to-buy stages of the customer journey.
People who arrive through organic search are likely still in the fact-gathering stage of the customer journey. The more they research, the closer they come to making a purchase. Thanks to targeted ads, users will likely see your event’s paid ad when they’re ready to pull the trigger.
Facebook Is Still Relevant for Every Demographic
New social media platforms pop up all the time. But none of them have managed to unseat Facebook as the top social media platform. According to Sprout Social, Americans spend an average of 31 minutes on Facebook each day. Most importantly, Facebook is still relevant to Millennials, with those between the age of 25-34 making up a quarter of active Facebook users in the U.S.
YouTube Offers the Most Bang for Your Buck
HubSpot crowned YouTube as the social media platform with the best ROI for marketers. That’s great news for event planners because video is ideal for event marketing. Video marketing can give users a “backstage pass” to your event or highlight the best moments from last year’s event. Start with your video marketing campaign with a short teaser video that creates suspense. Then, add longer videos that showcase your event’s best selling points.
Find More Marketing Insights at The Event Planner Expo 2025
Algorithm updates, new-fangled AI, and shifting demographics make marketing your NYC event a constant learning curve. Get ahead of the class when you attend the premier NYC conference of the year – The Event Planner Expo. There, you’ll learn the latest event industry trends, including how to rise above the internet noise. Reserve your exhibitor booth now and take your place among the best of the best!
