Leads don’t turn into new event clients by chance. Every conversation at The Event Planner Expo holds the power to grow your business if you act on it. The Expo is a fertile ground for new opportunities with thousands of professionals in attendance, including clients, collaborators, and vendors. Strategic lead capture, timely follow-up, and thoughtful relationship-building turn those conversations into contracts, partnerships, and measurable revenue.
Capture Leads Effectively During the Expo
The key to turning Expo conversations into revenue is staying intentional. As soon as you meet someone, record their information and the highlights of your discussion. Use a lead capture or notes app to keep yourself organized. Use whatever system works best for you to jog your memory later. After you collect contacts, assess who deserves priority. High-value leads reveal themselves quickly. They’re engaged, curious, and often have the authority to make decisions. Put them at the top of your list so your follow-up is focused on opportunities that can actually move the needle.
Quick Tip: Jot down one memorable detail about each person. It makes follow-up more personal and effective.
Timely Follow-Up: The Key to Conversion
The window for turning a lead into a client is short, so timing matters. Reach out within 24 to 48 hours while the conversation is still fresh in their mind. Reference what you talked about and make your message personal, not canned. Use more than one channel. An email is great, but a quick LinkedIn message or a phone call can stand out. For your top-tier prospects, a handwritten note sends a strong signal that you value the relationship. Don’t just say “nice meeting you.” Share a resource or solution tied to the problem they mentioned at the Expo. That’s how you move from connection to conversion.
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Nurture Relationships with Strategic Content
The real work begins after The Expo. Don’t blast every contact with the same message. Segment your event client leads. Clients, collaborators, vendors, and influencers each need a different approach. Use what you learned in your conversations to guide how you reach out, whether that’s an article tied to their challenge, an industry update they’ll appreciate, or an invite to a webinar that keeps the conversation going. When you consistently deliver content that matters, you stay at the top of your mind long after The Expo ends.
Quick Tip: Use a CRM or spreadsheet to track interactions and schedule follow-ups.
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Turn Meetings into Revenue Opportunities
Don’t just collect names. Schedule a quick consultation or demo that gives them a chance to see your greatness for themselves. Follow up with proposals that speak directly to the challenges or goals they shared with you. Strengthen your pitch with client stories and measurable data. By connecting solutions directly to their priorities, you turn connections into contracts.
Find Leads and New Clients at The Event Planner Expo
From lead capture to closing deals, success at The Event Planner Expo comes from focus and follow-through. Record your contacts, engage quickly, nurture relationships with relevant content, and present solutions that matter. Apply these strategies during The Expo, and you’ll walk away with more than contacts. You’ll walk away with high-value event clients.
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