Securing sponsorships isn’t about handing out generic proposals. It’s about showing brands why your events deserve their attention. The Event Planner Expo gives planners access to hundreds of potential partners in one high-energy setting. In this guide, you’ll learn how to define what makes your events irresistible to sponsors, connect intentionally during the Expo, and follow up in ways that transform conversations into commitments. By the time the Expo ends, you’ll have a strategy that delivers real ROI.
Define What You Can Offer Sponsors
The competition is fierce for New York City event planners looking for sponsors. Top planners know how to differentiate themselves. To do this, you need to define our unique selling proposition. Why would a potential sponsor want to work with you instead of others? Start by listing the benefits that you bring to them. This could include increased visibility, branding opportunities, audience access, or media coverage. Be specific about these benefits, as it isn’t enough to make broad, generalized statements.
Research and Target the Right Sponsors
Not every potential sponsor at The Event Planner Expo is right for every event planner. There needs to be a logical fit. Review the exhibitor and attendees lists beforehand to identify potential partners. Look for companies that align with the type of events you plan, your clients, and event attendees. Prioritize potential sponsors who already invest in event marketing.
Use VIP and Social Events to Build Rapport
Don’t skip out on the opening party, speaker series, and VIP Lounges. These events have a more casual feel that allows you to get to know people on a personal level. Connect with the decision-makers that you may not have had time to speak with on the expo floor.
Follow Up Quickly and Professionally
After you attend The Event Planner Expo, don’t wait to follow up with your connections. Within 24-48 hours, reach out with a personalized message. Include a reference to something memorable you spoke about with that person. Reference how your services align with the potential sponsor’s goals. Attach your sponsorship deck or pitch. Finish with a call to action that tells the recipient to take the next step.
Learn More About Sponsorships at The Event Planner Expo
Every step matters when securing sponsorships. Identify the brands that align with your goals. Connect during social events. Follow up with purpose. The Event Planner Expo brings all these opportunities together in one place, giving you the tools and access to build enduring partnerships. Show up ready, and the Expo can transform your sponsorship strategy for the year ahead.
Get your tickets, put these strategies into action, and start building sponsorship partnerships that fuel your success.
