Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar

You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms. […]

How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages

You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing task list. But for all your hard work, you aren’t hitting your financial goals. Maybe you’re skimping on takeout meals or opting to stay in […]