What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists
Background music isn’t cutting it anymore. Your guests didn’t put on dress shoes and skip dinner with their kids just to vibe to the same ten songs from the corporate Spotify playlist. These days, if you want the energy up at your event, you need to let the crowd drive the soundtrack. Enter: lip sync […]