Goodie Bags Are Dead. Welcome to the Gift Lab: On-Site Custom Swag Creation
Discover why NYC’s top events are swapping generic goodie bags for interactive ‘Gift Labs’; on-site swag stations where guests customize, create, and connect.
‘Choose Your Own Adventure’ Events: Custom Paths, Custom Experiences, Maximum Impact
Create events where every guest shapes their own journey. Explore strategies, formats, and tools for 2025’s personalization trend.