Event Trade Shows: A Look at Experiential Marketing

Are you tired of hearing about virtual reality and gamification at event trade shows? If so, don’t worry: the next big thing in experiential marketing is right around the corner. The Event Planner Expo 2022 will be a tell-all for event profs looking to execute top-notch experiences! Until then, the following trends will help you […]
6 Trends for Event Professionals to Watch

In the coming years, event professionals worldwide will see major changes that will impact how we do business.
How Event Professionals Are Attracting High Ticket Clients

Event professionals have a tough job. They have to find new business and keep their existing clients happy – all while managing budgets that are often tight and time constraints that are even tighter. Lead generation is key to succeeding at this balancing act, but it can be difficult for event planners to generate leads […]