Cold Calling for Success: An Event Planner’s Guide to Landing Clients
How are your cold-calling skills? Do you feel you could be landing more New York conference and event clients if you could just improve your pitch? And with all the so-called advice out there suggesting that cold-calling is dead, should you be eliminating it from your sales process altogether? There are a lot of questions […]
4 Signs You’re Ready to Hire Another Event Planner into Your Business
Some event planning professionals start their entrepreneurial journey as solopreneurs. You might be on such a journey now, taking on all the business responsibilities of landing new clients, marketing, event planning, and operations. And while you might be able to sustain that pace of work in the beginning, there will come a point when you […]
How Today’s Event Planners Keep Up with the Latest Trends
New York event planners understand that creativity and innovation are key to their success. As an event professional yourself, you recognize that putting on events with outdated themes, designs, menus, and aesthetics is an absolute no-no. You do your best to always pitch the latest event elements to impress your clients and wow your event […]
5 Reasons to Always Sample the Menu Before Booking the Caterer
There are obvious and not-so-obvious benefits behind sampling the fare before booking the catering partner. And as a New York event planner, you know the pitfalls you can avoid later by meeting with and tasting the menu first. Here are some of the other reasons to always take a bite before booking 1. It Has […]
How Today’s Event Planners Are Improving Attendee Engagement
Attendee engagement and your ability as an event planner to improve it will ultimately determine the success or failure of your event. The venue, lighting, and buffet won’t matter if your event guests aren’t having fun, gaining knowledge, or perceiving their attendance as valuable to them. So, how can you make sure your event attendees […]
Improve Your Presence Online with These 5 Tips
If New York event planners learned one thing from the past few years of event planning, it’s the mission-critical importance of having a strong online presence. Reaching and engaging colleagues, client prospects, and event attendees is essential for business success. And there are always new insights to help improve your online efforts. Here is some […]
4 Tips for Capturing the Perfect Event Footage for Your Marketing Plan
As you prepare for your upcoming event, don’t forget to strategize a plan for capturing the best footage. You can use the sights and sounds of this event to share the excitement across supporting social media platforms as well as for landing repeat and new event client business. And building a portfolio is essential for […]
6 Benefits of Attending Networking Events to Promote Your Business
We often talk about the importance of business networking and how crucial it is for New York event planners to attend networking events. And yes, we’re still talking about it, well, because it’s just that critical to your success. No one event planner can succeed in a silo without the strategic relationships and connections of […]
The Increasing Value of the Small Event
Yes, as an event planner, you’re always looking to land the big fish clients and brands in need of big corporate events and conferences. But don’t discount the value of the small event either. There is a growing trend, partially inspired by the pandemic, where getting together in person doesn’t need to be the big, […]
Need to Hire? What Event Planners Should Be Looking for in a Candidate
One of the most significant growing pains you’ll experience when leading a New York event planning business is hiring. And today’s job market is incredibly competitive, with companies and brands vying for the best position to attract top talent. When you’re ready to hire, whether it’s another event planner professional or a more supportive role […]