Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
Drive More Traffic to Your Event Planning Website with These 6 Strategies
How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy […]
How to Keep Your Attendees Engaged Throughout Those All-Day Corporate Events
When you’re charged with coordinating and producing corporate events and New York conferences for your industry clients, you’ll want to incorporate ways to keep guests engaged. And when those events last all day, event planners need to get creative with attendee engagement strategies. Today, we’ll share brilliant insights you can use to keep all your […]
14 Types of Corporate Events You Should Be Planning with Your Event Planning Business
New York event planning can be a super-successful business. There are hundreds of event opportunities you can be targeting every day. But if you’re in the corporate event planning space, you have an even bigger value proposition opportunity. Get inspired to broaden your company’s event planning services. And explore all the different types of corporate […]
6 Event Planning Hacks to Save Time
How many times have you, as an event planner, wished for the possibility of more time? Or maybe you secretly hoped for a clone of yourself to get all the things done and checklists tackled. Time to an event planner is just as valuable as revenue. And today, we’re sharing time-saving hacks you can use […]
10 Points of Event Data You Should Be Gathering
New York event planners recognize that it’s important to collect and evaluate certain analytics for each event they plan. It’s how you gauge success in terms of attendance, engagement, and experiences. And some metrics are no-brainers to gather, like the number of registrations at a conference. But some points of data can be overlooked if […]