Blogging for Results: 10 Secrets to Boost Your Event Planning Business
How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you feel like your ideas are running dry and you’re rushing your process. But if you have a plan, you can avoid these blogging pitfalls and start […]
Why Event Lighting Is So Important for the Guest Experience
There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
How Today’s Event Planners Are Hosting Even Bigger NYC Events
If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the characteristics of today’s events, conferences, and celebrations you might notice is the sheer size and scope of the events themselves. Today’s conferences are bigger than ever. […]
Ready to Scale Your Event Business? 3 Signs It’s Time to Hire
Let’s talk growing pains. As your event planning business continues to curate incredible events, your client lists grow. And as you take on more event clients, you realize it’s getting harder and harder to manage your time, efforts, and deliverables. But how can you know you’ve finally reached that point in your business that it’s […]
5 Social Media Marketing Secrets for Event Planners
If you tried to Google “social media marketing tips,” prepare to be inundated with pages upon pages of “advice.” And sure, some of those nuggets of insight carry some weight. But as a New York event planner, your goals are different from other traditional businesses. Your audiences are unique. And you’re in an industry where […]
Elevate Every Event with These Brilliant Amenities
Some corporate events and social event celebrations call for more upscale aesthetics. And as a New York event planner, you’re always looking for new ways to incorporate more elevated elements into the event experience. If you’re looking for more inspiration for taking your events to another level of posh engagement, keep reading! We’ll share some […]
How to Make the Most of Every Networking Opportunity
As a New York event planner, you know the value of networking. It’s how you build communities and develop relationships needed to grow your business. But today’s era of networking success requires a different playbook and approach. Here’s how event planners can make the most of every networking opportunity, colleague luncheon, and collaborative event. Approach […]
How to Effectively Use Blogs for Your Event Business
One of the many marketing tools in your event planning business arsenal is a blog. They’re incredibly useful in driving traffic to your website, improving your online presence, and even generating leads. But there’s a right way to blog and a wrong way to blog. These are insights to know to make sure your blogging […]
How to Identify Your Dream Event Client
As a New York event planning professional, you know the key to your success lies in your ability to provide a niche or series of niche services for targeted clients. And sometimes, it can feel like you just want to open yourself up to all the potential clients all the time. But it’s those who […]