Is Your Marketing Strategy Effective? 5 Signs That Say No
As an event planner, your marketing strategy has to be diverse. You’re trying to attract attendees to certain events. But you’re also promoting your event planning services, probably to unique audiences. And with constant changes within the events industry regarding event types, technology, and engagement, it’s important to continue evaluating your marketing efforts. As you […]
Catering 101: Asking All the Right Questions Before Booking
New York event planners wrangle all kinds of vendors to bring services, products, and more to each event. But one of the most important partners you’ll talk to is the caterer. And to make sure you’re identifying the best-fit catering company for the job, these are the questions you should be asking. Have you catered […]
New York Event Pros: 5 Habits of the Most Successful
As a New York event planner, you possess certain skills that others might struggle to master. You’re a creative genius with a passion for creating memorable experiences. But despite having all the event planning chops, you might still be struggling to grow your business and scale successfully. The difference between you and those wildly successful […]
Corporate Event Must-Haves in 2023
New York event planning is different today than it was in years past. And if you’re planning corporate events, including team meetings, product launches, and company gatherings, there are a few new insights to consider. Today’s corporate events expect different experiences. And these are the must-haves to add to your corporate event planning strategies to […]
5 Ways to Make Your Red Carpet Event Phenomenal
New York event planners are no strangers to planning red carpet events. But if you’re still looking for inspiration and new ideas on elements to make it phenomenal, keep reading. We’ll share some of the latest insights, guaranteed to make your red carpet event a huge success. 1. What Type of Red Carpet Event Is […]
6 Benefits of Having Great Keynote Speakers at Your Event
Keynote speakers have long since been a reliable element of any engaging event. But don’t presume they’re only beneficial to corporate events, brand meetings, or industry trade shows. Keynote speakers are incredibly popular tools for all kinds of social and celebratory events, too. And today’s New York event planners can begin exploring the many advantages […]
Perfecting Your Craft: 4 Resources Event Pros Use to Stay Sharp
Your company’s growth and success as a New York event planner lie within your ongoing ability to improve, sharpen, and polish your creativity and skills. And today’s event pros are tapping into a host of apps, software, and resources to stay on their A-Game. Here are a few ideas for you to consider as you […]
4 Reasons You’re Not Scaling Your Event Business (And What to Do About It)
Even the most successful New York event planners experience stagnant growth with their businesses. And if you’re struggling to scale or grow your event planning services, here are a few reasons to consider. If any of these scenarios sound familiar, we’ll offer suggestions to help you overcome those growth challenges. 1. There’s a Quality vs. […]
How Event Planners Can Boost Their Creative Processes
Just as authors can experience writer’s block, New York event planners can find themselves in creative ruts. If you’re feeling stuck or are looking for creative inspiration, keep reading. Today, we’ll share some effective methods for boosting your creative process and tapping into those brilliant event-planning ideas again. Two Heads Are Better Don’t lock yourself […]
What Role Keywords Play in Your Event Planning Marketing Strategy
Most of your marketing, for your events and your business, is online. And the digital rulebook for success continues to shift and change. But one aspect that continues to be prominent and relevant to any digital marketing strategy involves keywords. We’ll take a deeper dive so event planners like you can grasp a better understanding […]