7 Advantages of Finding a Business Mentor
The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be game-changing for your event planning career. Finding an event planning business mentor offers numerous advantages, particularly for those new to the industry or seeking to enhance their […]
The Role of Social Media Marketing in Event Promotion: Strategies for Success in 2024
It’s no secret. If any business wants to really get on the radar of its clients, it HAS to be on social media. But a mere presence alone isn’t going to move the needle with social media marketing. And when it comes to event planners who need proven platforms for event promotion, social media is […]
The Power of Networking: How to Build Strong Event Vendor Relationships
Networking as a professional NYC event planner is an indispensable tool in building strong vendor relationships, essential for the success of any business. Establishing genuine connections with NYC event vendors can foster trust, reliability, and mutual respect, paving the way for fruitful partnerships. Here are some strategies to harness the power of networking and cultivate […]
9 Top Event Planning Newsletters Pros Should Subscribe to Right Now
As an entrepreneur and New York event planner, you need to immerse yourself in all the best resources and learning opportunities possible. Even when you’re not planning NYC events and celebrations, you can be venturing out to attend networking events, meet new partners, and discover inspiration for new event trends. But don’t overlook the learning […]
Explore Facial Recognition Tech at Your NYC Events
The events industry continues to innovate with game-changing technology that expands the guest experience and streamlines how event planners like you pull these events together. Mobile apps and scannable QR codes are just a couple of examples of how your guest engagement is enhanced. But what about facial recognition software? Have you tapped into it […]
Measuring Event ROI: 7 Things to Measure & Improve
As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve. […]
Tap Into the Power of Thematic Fundraising Events
You may know the four Ps of fundraising: passion, persistence, philanthropy, and people-focused. However, this is only part of the equation. As an experienced event planner, you have the resources and knowledge to help nonprofits with their fundraising effort. Creating a thematic fundraising event creates an atmosphere that encourages engagement and boosts individuals’ willingness to […]
6 ROI-Driven Reasons Event Planners Should Attend Industry Conferences
There is no better way to improve your event planning business than to attend an event planning industry conference hosted by experts in event planning. Connecting with other industry professionals can optimize your business and increase your ROI. From networking to continuing education and learning about innovative technology, industry conferences can positively impact your bottom […]
How to Maximize Online Advertising for Broader Event Reach
You could spend hours planning the perfect event. Without the right online advertising for event promotion, it is all wasted when you don’t have suitable attendance. Because we live in a digital world, you can reach people far beyond what traditional advertising alone could accomplish. Broaden your reach with these brilliant online advertising ideas for […]
Wearable Technology & Events: 5 Ideas to Consider
It is time to embrace the future and use wearable technology in your event planning business. Despite what many people think, wearable technology is no longer just a fun novelty. As an event planner, you can use this technology to take your events from ho-hum to over-the-top memorable. Plus, they offer impressive ROI, making your […]