Event Planners Are Exploring the Benefits of Podcasts
Event planners will use this New Year time to often review data and metrics about their marketing plans. The idea is to spot areas of improvement and trends that warrant new strategies in the new year. And for some, those improvements come in the form of new marketing channels altogether. In 2023, prepare to see […]
Marketing & Sales: How to Land More Corporate Events in 2023
Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales and marketing techniques the top professionals in New York City leverage to boost how many new deals they close. And if your sales and marketing strategy needs improvement, […]
Why Networking Events Are Mission-Critical for Event Planners
When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every day is plan events and organize celebrations, sometimes, the last you want to do is attend an event. But networking and professional business gatherings are mission-critical for […]
What Types of Events Are Making a Huge Comeback Right Now?
As a New York event planner, you know and understand the roller coaster our industry experienced in recent years. But there is a massive comeback movement of all kinds of events. And you have a unique opportunity to expand your planning services to include these types of resurging events and conferences. Get inspired and tap […]
15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
Growing Your Event Planning Business? 3 Logistics to Consider
We’re getting ready to close out another successful year, which means it’s also time to start thinking about 2023. The goals and objectives you might have for your event planning business won’t matter if you’re not also planning the logistics of growth and scaling. You know where you want your business to be, and you […]
Guests Yawning? 6 Ways to Avoid Corporate Event Boredom
Whether you’re planning a corporate meeting, product launch, brand introduction, or training, corporate events require unique approaches to attendee engagement. As an event planner, you’ll want to incorporate great strategies that keep your guests plugged in throughout the entirety of your event. And here are a few event planning ideas for inspiration as you continue […]
How to Make Sure You Have the Right Audiovisual Partner for the Event
Event planners know the importance of vetting every potential event partner, from the venue to the photographer and everyone in between. But in today’s event market, choosing the right audiovisual partner might be one of the most important decisions you make. Here are insights for New York event planners who are looking to make sure […]
3 Emerging Trends in Virtual Event Planning
Virtual events are here to stay. If you’re not squeezing every single drop of ROI out of virtual events for your business, you’re missing out on valuable growth opportunities. Now, as our industry prepares to close out the year, it’s a great time to strategize a proper roadmap and plan for better virtual event execution […]
Keynote Speaker Bail? How to Find a Last-Minute Replacement
You’ve been there before. Your event planning is smooth sailing, and all the details are falling into place for the corporate event. The catering is on point. The venue representatives are on their game. And you’re in the home stretch in the week or few days before the big day. But then you get word […]