Top 18 Corporate Event Trends for NYC Event Planners
Struggling to keep your NYC corporate events fresh? Feel like your corp event guests are yawning? You’re not alone. Attendee expectations are higher than ever right now. And the same old cocktail receptions and keynote speakers won’t cut it. The pressure is on to deliver high-energy, immersive (and uber-memorable) experiences that keep corporate event guests […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
19 Ways to Build a Strong Event Planning Team That Laughs in the Face of Stress
The entertainment showed up blitzed. Attendees are circling the block because the new parking garage was closed by officials due to building code violations. And to top it off, the catering company underestimated how much food you’d need, and the tacos are running dangerously low. How’s your event team holding up? It’s no wonder The […]
7 Essentials to Scale Your Event Planning Business in 2025
Your event planning business had a good year in 2024, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]
Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]
10 Red-Hot Event Marketing Tips to Sell Tickets Like a Boss
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure success is ticket sales. Event registrations are not only an important measuring stick for your event’s success, they’re also a key influencing factor in […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]
Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]
How to Master Local SEO for NYC Event Businesses in 2025
Local SEO is more important than ever. With the advent of AI Overview, NYC event businesses have to work harder than ever to land on the first page and at the top of Google search results. Mastering local SEO for event businesses is one way to ensure marketing success in 2025. In this article, we’ll […]