12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025
You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was too small or too weird for you to build your event planning chops. But now, a couple approached you wanting themselves and their guests dressed as zombies […]
Starting an Event Planning Business? 5 Reasons to Find a Mentor
You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the greasy neighborhood joint. Instead, you went to work on party favors, decorations, and a homemade cake. You invited the entire first-grade class, […]
Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar
You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms. […]
6 Top Conferences Every Event Planner Needs to Exhibit at in 2025
The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]
5 Benefits of Conducting an Event Planner Website Audit in 2025
Nearly every new client makes one important stop in their customer journey before hiring you as their NYC event planner: your event planning website. Whether they find you through your social media marketing, stop at your booth at NYC’s top event planning conference, or connect with you through a mutual friend, they will almost certainly […]
How to Mix Music, Comedy, & Art for Dynamic Event Entertainment
You’ve heard it said that variety is the spice of life; the same holds true when it comes to event entertainment. Having a mix of entertainment at your event is a way to immerse your attendees in an environment awash with inspiration, excitement, and energy. However, incorporating a variety of entertainment options at your event […]
Incorporating Live Performances for an Unforgettable Event Experience
Event attendees deserve a chance to let loose after a day (or more) of attending seminars, conferences, and trade booths. Give them an opportunity to let their hair down, loosen their tie, and whoop it up with an unforgettable live performance. Live entertainment will help crystallize your event in your attendees’ memories. Get their juices flowing […]
Building Strategic Partnerships to Grow Your Event Business
Event planning pros are already well-versed on the importance of relationships. You network your tail off to grow relationships that will support your success. You schmooze sponsors and connect with clients. Heck, the ritz and glitz of your finished product, in the form of spectacular events, boils down to the simple art of bringing people […]
Creating a Strong Portfolio: Showcasing Your Best Event Work
As an event planner just starting out, creating a strong portfolio is one of the most impactful steps you can take to attract clients and grow your business. Your portfolio is more than just a collection of past events. It’s a showcase of your creativity, versatility, and expertise. A well-curated portfolio gives potential clients a […]