Event Leads vs. Event Prospects: How to Customize Your Sales Funnel
Landing new event clients in NYC can feel like you’re competing in an Olympic marathon—but with the right marketing and sales strategies, you’ll be crossing that finish line with a line-up of eager clients! One common question for event planners is: what’s the difference between event leads and prospects, and how do I tailor my […]
How to Research Strong Keywords for Your Event Planning Business
In today’s increasingly competitive and high-tech world, it can be difficult to stand out from the competition. You may have the most amazing event-planning business on the planet, but it won’t matter if no one knows where to find you when they’re ready to plan a NYC event. That’s why you need your event-planning business […]
The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]
15 Networking Strategies When Attending The Event Planner Expo 2024
It’ll be here before you know it – The Event Planner Expo 2024 is just around the corner. Do you have your tickets yet? More importantly, are you ready for the high-energy networking opportunities? This isn’t your average, run-of-the-mill conference. It’s NYC’s premier conference for the events and hospitality industry. And it calls for next-level […]
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Tuned Into
As an event planning professional, you want to provide the best possible service for your clients. This means staying front and center on the latest industry trends and innovations. Beginner and experienced event planning professionals can benefit from listening to educational podcasts, especially those that inspire continued learning and skill-sharpening. These could be about the […]
How to Convince Your Boss to Go to The Event Planner Expo 2024
You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll […]
Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
7 Reasons You Can’t Miss The Event Planner Expo 2024
If you’re in the event planning space, either as a professional planner or provider of event services, you know how important it is to attend various conferences and industry events. It’s where you meet new people and find new clients. It’s where you can scope out the competition and stay up to date with the […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]