7 Ways to Stand Out at Event Industry Networking Events
A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But you can get them and more resources a budding NYC event planner needs for a steal if you have the support of a strong […]
12 Instagram Strategy Ideas for Event Planners to Gain More Event Clients
There may be dozens of social media platforms out there. But they all fade away when a NYC event planner discovers Instagram. With its emphasis on dazzling visuals, Instagram is the perfect medium to showcase your event planning portfolio. And with a variety of content and creative features, Instagram won’t bore you like other social […]
5 Lead Magnets Event Planners Can Use to Attract More Clients
Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients through your sales funnel. And to do that you need a steady stream of new leads. Lead magnets are powerful marketing tools that, once created, […]
10 Marketing Metrics That Matter Most for Events in 2025
Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined to count the bodies moving to the beat on the dance floor, measure the tenor of the conversation among attendees, or study the smiles of […]
5 Social Media Strategies to Make Your Event Go Viral
Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are powerful temptations to do everything you can to “go viral.” But here’s the thing: event planners don’t make events go viral. Attendees and social media users […]
Why the One-Size-Fits-All Events Packages Won’t Work in 2025
If you’ve scrolled through Facebook lately, you have probably seen ads for a litany of made-to-order products. You can order a “painting” of yourself outfitted like a medieval duchess. Gift your newly engaged sister a Christmas ornament that depicts her and her betrothed as frolicking elves. You can even put your cat’s face on a […]
12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar
You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms. […]
6 Top Conferences Every Event Planner Needs to Exhibit at in 2025
The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]
5 Benefits of Conducting an Event Planner Website Audit in 2025
Nearly every new client makes one important stop in their customer journey before hiring you as their NYC event planner: your event planning website. Whether they find you through your social media marketing, stop at your booth at NYC’s top event planning conference, or connect with you through a mutual friend, they will almost certainly […]