The ‘Pop-Up Set’ Trend: 5-Minute Performances That Spark Massive Reactions
Discover how three-to-seven-minute pop-up sets—think flash mobs, beatboxers, and aerial acts—are transforming NYC events, boosting energy, and driving social buzz.
Creative CTA Placements That Drive RSVPs
Explore innovative CTA placement ideas that boost event RSVPs. Perfect for NYC planners aiming to convert interest into attendance through smart design.
Using “Main Character Energy” to Market Your Event’s VIP Experience
Discover how to channel “main character energy” in your VIP marketing to transform your event into a headline worthy narrative that guests can’t wait for.
Sponsorship Recap Reports That Wow (And Make Renewal a No-Brainer)
Ready to turn your sponsorship recaps into renewal machines? Don’t just thank sponsors, show them the full value of their investment and open the door for bigger, better partnerships.
Email Isn’t Dead–But Your Email Strategy Might Be
Email marketing is far from dead, but most event pros are stuck using outdated tactics. Learn how to modernize your strategy to get better results in 2025.
Reverse Engineering Events: Starting with Content Creation and Working Backward
Read and learn how event pros are reverse engineering their planning process by starting with content creation and building backward for maximum impact.
How to Use Analytics to Refine Your Event Marketing Strategy
Learn how to use event marketing analytics before, during, and after your event to boost engagement, ticket sales, and drive ROI.
The Email Welcome Sequence That Sells Out Events–Before the Main Campaign Even Starts
Discover the power of an email welcome sequence that drives early RSVPs and builds momentum before your main campaign begins.
Why Every Event Planner in America Needs to Be at The Expo to See Daymond John Live
Daymond John is headlining The Event Planner Expo 2025 and every serious event pro needs to be in the room. Learn why this keynote (plus 25+ other powerhouse speakers) is your ticket to stronger branding, smarter scaling, and massive growth.
33 Brilliant Reasons You Need to Attend The Event Planner Expo 2025
Discover 33 powerful reasons to attend The Event Planner Expo 2025, from headline speakers like Daymond John to unmatched networking, education, and client opportunities in NYC this October.