4 Feel-Good Strategies to Improve Attendee Engagement

Free Image by congerdesign from Pixabay

There’s a lot of event planning advice out there about improving attendee engagement. And yes, having the right strategies and best tools at your disposal will certainly make a big difference in the guest experience. But sometimes, it’s the feel-good extras that make a great experience spectacular. Here are some of those little things that […]

Planning Conferences & Trade Shows in 2023

Free Image by David Mark from Pixabay

Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]

4 Tips for Promoting Your Charitable Event

Free Photo by Markus Winkler on Unsplash

Do you have some big charitable events on the books? Are you brainstorming for event planning tips for an upcoming fundraising gala? If you do, this is the must-read roster of marketing tips you need to see. Today, we’ll share results-driven insights and ideas event planners can use to boost engagement and donations and ensure […]

Why Networking Events Are Mission-Critical for Event Planners

Free Photo by LinkedIn Sales Solutions on Unsplash

When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every day is plan events and organize celebrations, sometimes, the last you want to do is attend an event. But networking and professional business gatherings are mission-critical for […]

How Today’s Event Planners Keep Up with the Latest Trends

Free Photo by Farhad Ibrahimzade on Unsplash

New York event planners understand that creativity and innovation are key to their success. As an event professional yourself, you recognize that putting on events with outdated themes, designs, menus, and aesthetics is an absolute no-no. You do your best to always pitch the latest event elements to impress your clients and wow your event […]

5 Reasons to Always Sample the Menu Before Booking the Caterer

Free Photo by Farhad Ibrahimzade on Unsplash

There are obvious and not-so-obvious benefits behind sampling the fare before booking the catering partner. And as a New York event planner, you know the pitfalls you can avoid later by meeting with and tasting the menu first. Here are some of the other reasons to always take a bite before booking 1. It Has […]

15 Do’s & Don’ts When It Comes to Email Marketing

Free Photo by erica steeves on Unsplash

When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]

How Today’s Event Planners Are Improving Attendee Engagement

https://www.istockphoto.com/photo/applauding-at-meeting-gm481545033-36910570?phrase=audience

Attendee engagement and your ability as an event planner to improve it will ultimately determine the success or failure of your event. The venue, lighting, and buffet won’t matter if your event guests aren’t having fun, gaining knowledge, or perceiving their attendance as valuable to them. So, how can you make sure your event attendees […]

How to Make Sure You Have the Right Audiovisual Partner for the Event

Event planners know the importance of vetting every potential event partner, from the venue to the photographer and everyone in between. But in today’s event market, choosing the right audiovisual partner might be one of the most important decisions you make. Here are insights for New York event planners who are looking to make sure […]

4 Tips for Capturing the Perfect Event Footage for Your Marketing Plan

As you prepare for your upcoming event, don’t forget to strategize a plan for capturing the best footage. You can use the sights and sounds of this event to share the excitement across supporting social media platforms as well as for landing repeat and new event client business. And building a portfolio is essential for […]