Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
7 of the Hottest Activations for All Your NYC Events
Adding activations to your New York City events boosts engagement and creates memorable experiences for the attendees. By encouraging attendees to actively participate in the event, you create an immersive event. Not only does this improve the experience for your clients and their guests, but it also raises the profile of your event planning business. […]
Inclusive Events: Creating Welcoming Spaces for All Attendees
Inclusive events and event planning isn’t a novel concept anymore. Today’s top event pros are always implementing new ways to make their events equitable, accessible, and authentically inclusive. And planning an inclusive and welcoming event requires careful consideration of the diverse needs, backgrounds, and preferences of all your event guests. Here are some key steps […]
Explore Facial Recognition Tech at Your NYC Events
The events industry continues to innovate with game-changing technology that expands the guest experience and streamlines how event planners like you pull these events together. Mobile apps and scannable QR codes are just a couple of examples of how your guest engagement is enhanced. But what about facial recognition software? Have you tapped into it […]
Harnessing the Power of Influencer Marketing in Event Promotion
Influencer marketing can be a relatively new concept for traditional marketers. It came into action with the increasing use and access of social media platforms. But what is influencer marketing about, and how can it help in promoting events? What are the common strategies for tapping into the power of prominent influencers? If you have […]
Improve Your Pre-Event Engagement with These 5 Strategies
In the old days, event planners would rely on the designs and effectiveness of an event invitation to attract more event attendees. But today’s event planning landscape is a completely different ecosystem. And attendee engagement is more comprehensive with digital touch points before, during, and after the event. As a New York event planner, you’ll […]
4 Website Fixes You Can Make Right Now to Boost Event Engagement
Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for […]
Revolutionizing Attendee Engagement with Immersive Event Technologies
Welcome to a world where the ordinary becomes extraordinary, where events transform into immersive journeys that resonate with every attendee. This isn’t just about hosting an event. It’s about creating an odyssey that lingers in the hearts and minds of your audience with immersive event technologies. At The Event Planner Expo, we’re not just event […]
8 Incredible Event-Boosting Benefits of Using Instagram
For New York event planners, marketing strategies include a host of channels, and when planning an event, social media marketing is at the top of the list. Since its start in 2010, Instagram has evolved from a picture-only sharing app to a useful tool used by businesses for all sorts of promotional reasons. Because Instagram […]